Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Video Webinar: Using online video to strengthen your relationship with your online community
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences. |
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| Published: |
May 07, 2009 |
| Length: |
12 |
| Type: |
webinar |
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2008 saw the emergence of social media tools as a way to engage customers in two way dialogue. Additionally, studies indicated that online video became one of the most effective ways for B2B Marketers to engage customers online. This free panel discussion focuses on ways that B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Key topics include:• How does video engagement differ depending on the markets you are trying to reach? • How do you track the ROI of video campaigns? • How to begin using online video? • How to take your existing video marketing efforts to the next level? • What is the future of Interactive Video?
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