Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
Seven Things You Should Know about e-PublishingThe benefits and challenges of implementing an e-publishing solution
Seven Things You Should Know about e-Publishing
Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for cen-turies, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways peo-ple communicate. E-publishing is the new online equiva-lent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
The development of any emerging technology leads in-evitably to questions. This whitepaper will introduce the concept of e-publishing and will discuss a number of key benefits and important points to remember as you con-sider using this new medium to reach your audience.
Learn about:
#1 E-publishing is cost effective and borderless, but can't completely replace the printed copy.
#2 Online versions extend reader loyalty.
#3 Presenting digital issues extends your reader scope.
#4 E-publishing allows you to connect your online cata-logs to your online shop-simply and cost effectively.
#5 Learn what catches your readers' attention.
#6 E-publishing can deliver short ROIs.
#7 If content is king, easy-to-use is queen.Seven Things You Should Know about e-PublishingThe benefits and challenges of implementing an e-publishing solution
#1 E-publishing is cost effective and bor- readers easily through a link on your website derless, but can't completely replace the or via e-mail. printed copy. Whether you are a magazine publisher, are Transitioning from print to e-publishing is not developing an annual report, or are assembling an either/or proposition. Rather, it is a way to the elements of your company's product cata-combine the best of both the offline and online log, your target audience has different prefer-worlds. The strength of online media is in its ences when it comes to the media they rely potentially free and borderless distribution, and upon. While some readers prefer searching for the way in which it can enhance the relevancy a product via the web, others are more com-of the materials through links to other infor- fortable reading a hard copy of a catalog. mation. However, no screen in the world can The right e-publishing solution easily serves replace the feeling one gets when sitting com- the tech-savvy without compromising the fortably in an armchair enjoying the Sunday printed version. newspaper.
E-publishing and online issues of documents such as magazines and catalogs are not in- #2 Online versions extend reader loyalty.tended to replace the printed copy. Rather, e-publishing is designed to supplement the With up to 35,000 pages converted from PDF printed versions. The invention of the Internet files every day, Zmags has been able to docu-did not mean that the bookshelf has gone out ment a significant number overall e-publishing of fashion. statistics, and we have learned that e-publish-ing is a powerful way to keep your readers' E-publishing does not change the workflow interest and build loyalty.required to create a catalog or magazine; nor does it require new production routines or any First Zmags statistics demonstrate that with significant changes across an organization. online issues, overall bounce rates are as low Setting up digital versions of your printed ma- as 18 percent. This means that more than four terials begins with the ready-to-print PDF. out of five readers proceed to page 2 once they have opened a page-turning magazine. A marketer or web editor simply converts the PDF into a user-friendly, online issue via a digi- Most websites struggle to keep bounce rates tal publishing service, such as Zmags Publicator. In less than 10 minutes, the reader can be presented with a live publica-tion that uses a page-turning effect and interactive content, instead of with a static PDF. Bounce Rates are low when publishing online.The online version can be distributed to your Seven Things You Should Know about e-PublishingThe benefits and challenges of implementing an e-publishing solution
below 40 percent, but the low bounce rates #3 Presenting digital issues extends your attributed to online publications demonstrate reader scope.that reade... [download for more]
