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Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.

Unlocking the B2B Web Analytics 'Black Box'

At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Business.com
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Published:  Jun 03, 2009
Length:  12
Type:  whitepaper
Tags : 
black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle



At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them.Download this B2B web analytics whitepaper with complete study results including:•Web Analytics Market Share for B2B Web Sites•Why Different Web Analytics Programs Give Very Different Views of Online Marketing ROI•How to Escape the B2B Web Analytics "Black Box" to Truly Optimize Campaign Performance

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