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> Research Library > Adobe > Four Advantages of a Planned Approach to Digital Maturity
Published:  Oct 29, 2015
Type:  Case Study
Length:  14 pages

Four Advantages of a Planned Approach to Digital Maturity

Case Study Published By: Adobe

First came the era of innovation. Search put consumers in control. Mobile devices set them free. Social networks connected them. With each revolution, technology was invented to create, measure and control new and old ways of reaching the customer. Marketing focused inwards as the industry formed and reformed in response to innovation.

The second era is just taking shape, but itís about knowledge, process and maturity. 

Read this white paper and discover the four advantages to a planned digital maturity approach.

Tags : 
digital marketing, mobility, mature organisations, mobility strategy, customer engagement, customer relationship, digital maturity, adobe, digital marketing survey, content management systems, interactive marketing, crm solutions/software, customer experience/engagement, mobile marketing