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> Research Library > IBM > CEM For Energy Companies: The Path to Happy Customers & Greater Results
IBM
Published:  Feb 02, 2016
Type:  White Paper
Length:  13 pages

CEM For Energy Companies: The Path to Happy Customers & Greater Results

White Paper Published By: IBM

Energy firms should build and nurture a customer-centric culture delighting clients while maximizing operational and financial results. In doing so, we’ll highlight the crucial role analytics plays in helping energy firms ensure operational efficiency and customer satisfaction.



Tags : 
ibm, energy, analytics, utility, customer experience, data, customer satisfaction, social media, interactive marketing, web analytics, crm & customer care, business intelligence, reputation monitoring, market research, social media marketing, branding