Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite

This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. The purpose of this second part, in this series of the White Papers, is to outline how the right technology suite, supported by strategy and fueled by insight, transforms today’s digital content marketing effort into a single view of the customer across channels, campaigns and activities. It also empowers the digital marketer with new capabilities - and a renewed focus. It provides the ability to manage more creatively, measure results more effectively and optimize more easily.