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> Research Library > IBM > Measure, analyze and manage: optimizing marketing results with business analytics
IBM
Published:  Mar 04, 2016
Type:  White Paper
Length:  12 pages

Measure, analyze and manage: optimizing marketing results with business analytics

White Paper Published By: IBM

An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.



Tags : 
ibm, analytics, marketing platform, data, business technology