|| Jul 08, 2016
|| White Paper
State of the Media 2016
White Paper Published By: Cision
The state of the media in 2015 was social, mobile and multiplatform. But as the way journalists engage with their audiences continues to evolve in the face of technological disruption, the most productive relationships between the media and communication professionals remain founded on the fundamentals which have always underpinned public relations best practices.
Informed by a survey of 346 journalists, bloggers and influencers and supplemented with insights from Cisionís Media Research Team, Cisionís State of the Media 2016 Report takes a look back at the trends that shaped 2015 and anticipates the next public relations challenges.
|cision, public relations, media, social, mobile, multiplatform, emerging marketing, social media, web analytics, marketing research, branding, data management/analytics|