Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Advertising: The Lines Are Blurred
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers. |
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| Published: |
Aug 11, 2009 |
| Length: |
6 |
| Type: |
whitepaper |
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With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers. Read this report, for insights into the business tools that allow us to measure and compare complex multichannel advertising efforts, analysis of emerging trends in advertising and what you can do to adapt.
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Browse Marketing Topics
| | | | | Instant Messaging Marketing, Viral Marketing, Blog Marketing... more, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention, Online Video Marketing, Monitoring and Measurement less | | | | Vertical Search, Local Search, Internal Search, Mobile Search... more, RSS And Feed Directories, Google, Yahoo, MSN / Live Search, Directories, Classified Advertising, Paid Inclusion less | | | | | Usability, Website Navigation, Landing Pages, Google Adsense... more, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting less |
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