Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
|
|
Win more customers with CRM in social media
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
So how do you expand your customer relationship management strategy to engage social customers? Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
*Cone 2008 Business in Social Media Study |
 |
| Published: |
Oct 24, 2008 |
| Length: |
9 |
| Type: |
whitepaper |
|
|
|
|
|
|
|
|
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
So how do you expand your customer relationship management strategy to engage social customers? Find out in this Sage-sponsored White Paper: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Written by Brent Leary, a CRM industry specialist, it explains how to integrate social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.
*Cone 2008 Business in Social Media Study
|
Browse Marketing Topics
| | | | | Instant Messaging Marketing, Viral Marketing, Blog Marketing... more, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention, Online Video Marketing, Monitoring and Measurement less | | | | Vertical Search, Local Search, Internal Search, Mobile Search... more, RSS And Feed Directories, Google, Yahoo, MSN / Live Search, Directories, Classified Advertising, Paid Inclusion less | | | | | Usability, Website Navigation, Landing Pages, Google Adsense... more, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting less |
|
|
|
|
|
|
|
