Learn insights and strategies from:
* Cisco's marketing team, which runs online communities to more deeply engage customers, partners, and prospects
* Nike's branding team, which leverages an internal social network to more effectively deploy global campaigns and initiatives
* Forrester's research team, which tracks the latest market insights and best-practices for companies implementing social media strategies
This roundtable discussion will cover real-world examples from Nike and Cisco, who are leveraging social media tools to enable more rapid team collaboration and deeper customer engagement. The panel will also explore Forrester's market research and best-practices from across the industry, to provide you with the insights you need to effectively implement a holistic Social Business Software strategy -- both inside and outside your company.
