
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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The 7 Keys to Mobile CRM Success
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers. |
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| Published: |
Jul 09, 2009 |
| Length: |
2 |
| Type: |
whitepaper |
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Giving your field sales, service, and executive teams mobile access to Salesforce CRM is one of the
top things you can do-for your people and for your company. You'll boost productivity, improve data
quality, and help make sure that being out of the office doesn't mean being out of the loop.
What's the best approach for getting your people, your processes, and your devices ready to make the
most of these benefits? Follow the tips in this document and you'll be well on your way.
::: Use new devices - Whenever possible, give your team the latest mobile devices. With more memory
and faster processors, newer devices make for a superior mobile experience. Salesforce CRM supports
the most current devices on the following platforms: BlackBerry, iPhone, and Windows Mobile. If
you're not sure whether your device is supported, consult our supported devices list. Or sign up for a
free 30-day mobile trial and test the application on your device.
::: Identify key mobile use cases - You've put a lot of thought into customizing your core business
processes to meet your organization's needs. Why should your mobile solution be different? Before
you get started, identify clear and simple mobile use cases, with obvious benefits, that will be
embraced by your users.
Define which tasks and processes you need to support, such as:
. Logging phone calls, emails, and visits on the fly
. Updating opportunity and pipeline data from the road
. Accessing a customer's history on site or before meetings
. Responding to new leads from the field, updating work orders, closing out trouble tickets.you
name it
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