
Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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Manufacturing Innovation Network Case Study: Sparking Regional Innovation through Knowledge Sharing
Devastated by a global economic downturn and foreign competition, a regional network of manufacturers had no way to connect with their peers who were suffering from similar business challenges. Learn how severe market conditions provided the inspiration for a regional Manufacturing Innovation Network (MIN) and social networking site that connected over 1,000 manufacturers.
This case study describes how the MIN facilitates local and international transactions, establishes vital business connections and provides a knowledge exchange for sharing information, ideas and expertise. The site includes an expert blogger network, job board, company profiles, news feeds and topic-specific networking pages. With an online network, regional manufactures can now connect and collaborate with others in the local supply chain to increase efficiency and decrease costs. |
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| Published: |
Jan 07, 2010 |
| Length: |
2 |
| Type: |
whitepaper |
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MIN was developed in direct response to a survey of local manufacturers in 2007 in which 68% of respondents indicated they were keenly interested in participating in an online manufacturing innovation-type network. Manufacturers suggested the online network should: incorporate a method to share best practices, lean manufacturing concepts, and six-sigma protocols; support supplier networking to help businesses self-promote and connect with other local suppliers;and ensure that the needs of subsectors are represented and can connect with other similar companies to provide for focused networking and problem solving.
In context of the manufacturing industry-the bigger picture-the creation of the network was also prompted by a 10% decline in all manufacturing jobs in the Waterloo Region and over 10,000 jobs lost in the region in the past ten years.
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