Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns

DigitalGlobe collects almost 400,000 square miles of new images every day, but the images are only as valuable as the speed in which they are made available to customers. Customers want newly available satellite photos of specific regions of the Earth, and they want them quickly. Operating in approximately 90 countries with an outbound marketing programs team of only two or three people, DigitalGlobe needed a more efficient way to reach all of its market segments. Therefore, when considering marketing technology solutions, automation was essential. It was also critical to find a more efficient way to manage marketing work flow across channels and vertical targets, which was especially challenging for a small marketing department. After considering other vendor solutions, DigitalGlobe selected Neolane as its marketing automation platform of record. Neolane supports the company's growing business by creating closed-loop marketing processes for key aspects of its corporate and business-to-business (BtoB) communications programs. With Neolane's marketing software, DigitalGlobe has centralized and automated important internal and external marketing programs. Improved efficiencies include whittling down the multi-step process of alerting customers and prospects through email and other channels about the availability of new images. In fact, what was once a several week endeavor now only takes a few days to execute.