Looking back to the first iterations of travel Web sites, we can appreciate just how far technology has come. As advancements like high-speed connections began to replace the now archaic dial-up experience, consumers adjusted their expectations and demands of the companies they patronized. To gain a deeper understanding of the status of travelers' current online expectations, Akamai commissioned PhoCusWright to conduct a study examining key elements of the online consumer experience.
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B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs
Traditionally, generating new leads has been a central focus of marketers at mid-sized B2B companies. However, more companies are shifting their focus from quantity to quality, and spending more time nurturing existing contacts than acquiring new ones.
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs. |
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| Published: |
Jan 08, 2010 |
| Length: |
7 |
| Type: |
whitepaper |
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Traditionally, lead generation has been a central focus of marketers at mid-sized B2B companies - in fact, many of these marketers would still say it's their top priority because their pay and bonus are tied to it. However a shift is occurring, as more and more companies turn their focus from quantity to quality, and spend more time nurturing existing contacts than acquiring new ones. This article provides an overview on how B2B marketers can build the foundation for their own lead nurturing program.
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