Don't Settle for a "Good Enough" B2B Lead Management Solution

According to SiriusDecisions, 50 percent of B2B companies will deploy marketing automation by 2015.1 If your B2B company has finally decided to take the plunge into automated lead management - you are in good company. Done right, this technology can have a huge impact on overall marketing productivity, lead quality, conversion rates and revenue. But you have some work to do first. This is likely one of the biggest technology investments your marketing group will make this year. That means upper management is probably involved, and watching the project closely. It's not an exaggeration to say that this could be a make-or-break moment in your career as a B2B marketer. In this paper, we'll provide advice on how to avoid the #1 mistake many of your peers made when going through this process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.