Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
Interactive Web Analytics MapThe Next Generation of Web Analytics: 2 Cycles of Improvement
INSIGHT INTO SITE TAKTEA KACE TAIOCNT IFOONR FSOITRE
ONLINE PRESENCE WEB ANALYTICS & AD PERFORMANCE & AODP OTPITMIMIZIAZATTIOIONN
ET Microsites Web Traffic Company SitI Manage KPIsSB Content Cashing Extranet Press ReEW Intranet Landing Pages Local Lang Multi-Channel Analytics Action Items Local Language Corp Sites Webinars Click for more info Affiliate Marketing OnSite Advertisi LOWOptimize online T N Webinars Intranet media buying E ReportMEE SMS/MMS WAP PAusgh g Mroebigle a tWeeb site Optimize PPC L ELII 1 Analyze Act advertising ImproveGBB WAP Push SMS/LMeMvSel Analytics MEDIUMAOO Optimize web site GMM NMobile Website for organic searchE Mobile Traffic SMS/MMS RSS feed HIGHOptimize site design WAP Push Mobile Website Optimize site searchL Blogs Facebook Folksonomy Foru Analyze & AuditA Optimize testing & IC LinkedIn Microblogging Online PR experimentation OS Social Bookmarks Syndicated Conte Optimize site content and functionality Viral Content Voting Features Widget Widgets Wikis Word of Mouth2 CYCLES OF ConversionG IMPROVEMENTSNI NetInsightSI $TR Individual E Banner Ads Contextual Ads Action ItemsVD Insights Click for more infoA Online Media BannersPop-Unders Pop-ups Profile individual Site personalization Skyscraper Ads Social Ads Integrated Visitor Insights visitor interests & behavioral targetingDigital Signage Kiosks Software Ap Across Click and Customer Data Score individual prospect propensities Personalized, D Call Center Direct Mail VISITORS BY RECENCY & FREQUENCY to convert, buy event-triggered NU Email Print TV CIanll CdeinvteirO d ual or churn emailBT Direct Mail EmLaiel v Perli nAt n TaVlytics 2 Watch Detect nuanced Target Shorten offline ImproveUO 300k sales cycles TV Call Center Direct Mail Email changes in behavior 250k over time with individual Print TV Call Center Direct Mail 200k 3 Last 14 Days visitor insight150kYouTube Podcast Video Created by 2 Last 7 Days100k 4 Increase repeat A YesterdayID Streaming Media Ads Within Online V 50k 1 Today business with cross 4 1 3 2E and up-sell analysisM In-game Ads/Product Placements 1x 2x 3-5x 5xHCI Virtual Worlds Advergames In-game R Ads Within Online Virtual Worlds In-gYouTube Podcast Video Created by Streaming Media Ads Within Online CUSTOMER ANALYTICS INSIGHT INTO TAKE ACTION FORIn-game Ads/Product Placement Virtual Worlds Advergames In-game INDIVIDUALS PERSONALIZATION... [download for more]
