Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic. We'll show you how to increase opt-in leads faster than you lose them through unsubscribes and bounces, resulting in the overall growth of your list.
www.netatlanti c.com
11 Proven Ways
To Grow Your Email Marketi ng List
by Andrew Lutt s, CEO Net Atlanti c, Inc. 11 Proven Methods | 2
Increase the number of people who you reach
One of the best ways to grow your business is with Top Eleven Proven Methods:email marketi ng, and one of the most important things to do in email marketi ng is to grow your . Opti mize current customer communicati onssubscriber list. More subscribers on your list means . Convert o? ine prospects to online prospects more potenti al new customers and business, . Make use of industry email newslett ers and email is a great way to keep both clients and . Use an email appending serviceprospects current on your business o? erings. . Consider coregistrati on vendors . Sponsor an online event, or use an online ti e-in . Make use of online marketi ng resources. Give your subscribers the tools to share . Send a postcard and convert people to online. Set up co-marketi ng and cross promoti ons. Become an online subject matt er expert
Try these strategies to get more subscribers and do more business
online. Only you can determine how much ti me and e? ort to
spend on these endeavors, but these tacti cs can help you grow
your business and separate you from your competi ti on.
www.netatlanti c.com11 Proven Methods | 3
Proven Method #1: 5) Include a small colorful paper insert with all Opti mize current customer communicati ons outgoing postal mail from your business which invites people to get your email newslett er. Set up an easy to Here are several ways to make use of various type in landing page address, and o? er a premium for customer communicati on contact points and signing up.opportuniti es in order to help you grow your list: 6) On your monthly billing statements, invoices and 1) Put email newslett er signup forms on your home receipts, include a line at the bott om which tells page and all other web pages on your web site. Also visitors how to get your free email newslett ernear your web page signup forms create a link to your privacy policy, etc. to assure visitors that you will 7) If someone on your web site orders an item or not sell or rent their email address to anyone. Use a ? lls out any form, menti on your email newslett er on nice colorful icon newslett er graphic. You can even your thank you web page and encourage them to include a screen capture of your newslett er to show subscribe to it. how your newslett er is professional, interesti ng and desirable. 8) When someone exchanges business cards with you, ask them if they would like to get on your email 2) In the email signatures of you and all your list. When you get back to your o? ce, ad them to employees, add a link to get the company email your list. newslett er. Be sure that salespeople and customer service people use this strategy, as they normally 9) Include a link to the free newslett er in the contact generate a lot of outgoing email. us secti on of your web site, handouts, and more
3) At the recepti onist desk of your o? ce, or at your 10) Be sure to indicate the mailing frequency of your cash register, etc., have a clipboard where people can newslett er (weekly, monthy), so that people know sign up to get your free email newslett er. how many newslett er to expect from you
4) At your tradeshow booth, put a sign up which 11) At the secti on of your web pages where enters people for a free giveaway, and also subscribes people sign up for your newslett er, list the types of them to your free email newslett er arti cles and informati on you usually include in your newslett ers so that people will know what they are getti ng. Also, include a quote from a happy subscriber like "your newslett er is great, l look forward to it every month!"
www.netatlanti c.com11 Proven Methods | 4
Proven Method #2: Oft en the newslett er message will start with full Convert o? ines prospects to online prospects disclosure, with something like:
If you are looking to grow and expand your email "As a member of the Newslett er Associati on of newslett er and online prospect database, adverti se to America email list, you indicated that you would like a speci? c verti cal market or business group that you to receive informati on about business promoti ons want to reach. You could do a space adverti sement and ideas on how to grow your bus... [download for more]
