See how online travel leader Cheapflights.co.uk gathered over one million opt-in newsletter registrations, increased monthly site registrations by 26%, and received better data quality, fewer fake email addresses, and lower bounce rates.
E M A I L P R I VA C Y C A S E S T U D Y :
C H E A P F L I G H T S . C O . U K
Booking One Million Opt-in Newsletter Subscribers
SituationIn 1996, United Kingdom based Cheapflights.co.uk pioneered online flight price search and comparison in the highly competitive online travel industry. It allows users to find and compare the best deals possible from hundreds of travel industry advertisers on Cheapflights' site when purchasing travel arrangements.
Cheapflights' newsletter is focused on growing its member base and offers unique, enticing member benefits such as newsletter hand-picked deals, podcasts and about TRUSTe blogs. In order to collect additional and better quality leads, they wanted to address TRUSTe helps consumers the concerns associated with email newsletter subscriptions, including; registration, and businesses identify spam, and phishing. With a sound privacy policy previously established, they looked trustworthy online to TRUSTe's Email Privacy Seal, a consumer facing, recognized endorsement brand, organizations through its Web to back their good email practices. The Email Privacy Seal, which clearly states "We Privacy Seal, Email Privacy Don't Spam", is the only consumer facing seal at the point of email collection.Seal and Trusted Download Programs. TRUSTe resolves certificationthousands of individual As Cheapflights.co.uk worked with TRUSTe to certify their UK Web site, they be-privacy disputes every year. came aware of the importance of demonstrating their commitment to consumer privacy through the Email Privacy Seal. Fears about online email threats were ad-contact us dressed with TRUSTe program requirements exceeding CAN-SPAM and embodying TRUSTe best practices for Web site email disclosures. As a result, consumers felt safe and 55 2nd Street confident when providing personal information.2nd Floor San Francisco, CA 94105 RESULTS 415 520 3400 tel As a leading practitioner in the online travel industry, Cheapflights.co.uk is proud to 415 520 3420 fax be setting a higher standard for customer privacy. As a result of displaying the "We www.truste.com Don't Spam" Seal, Cheapflights.co.uk has:
. Gathered over one million opt-in newsletter registrations. Increased monthly site registrations by 26%. Received better data quality, fewer fake email addresses, and lower bounce rate
With the successful results that TRUSTe certification brought to the UK site, Cheap-flights.co.uk decided to also certify their US and Canadian sites. Eleven years after inception, Cheapflights has become a major player in the travel search sector, as-sisting consumers in finding flight and hotel deals, as well as providing travel tips, insider information and useful guides, on both sides of the Atlantic. Visit www.cheapflights.co.uk for more information.
"Exceeding industry email standards regarding the collection of personal information is something Cheapflights.co.uk takes pride in. Communicating Trust to our members through the Truste "We Don't Spam Seal" has increased newsletter registrations significantly". - Yogesh Sharma, UK Newsletter Manager, Cheapflights.co.uk... [download for more]
