TRUSTe Programs Sheet

who is truste? TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to TRUSTe MEMBERS trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best Many of the world's leading practices to help them make the right decisions about privacy and protecting companies and organizations confidential user information. Most of the top fifty Web sites are certified protect the privacy of their to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, customers with TRUSTe, Disney, New York Times, Comcast and Apple. To learn more about internet including: privacy visit www.truste.com AOL Apple Computer what are the benefits of truste?AT&T eBay . Build trust and confidence by displaying trusted consumer- E-LOAN facing seals. IBM . Increase conversions, registrations, and engagement with customers.InterContinental Hotels Group . Stay compliant with national and state privacy laws.Intuit LucasArts . Uncover privacy pitfalls before they occur through automated Microsoft scanning and monitoring.Nationwide . Alleviate disputes with consumers through third party dispute resolution.Nestle NFL . Improve your search ranking and reputation with TRUSTe seal notation Monster in browsing tools.NASDAQ . Receive guidance in developing your online privacy practices.New York Times Digital Oracle Pfizer truste programs & services The Weather Channel Web Privacy Seal Verizon Wireless Marks companies that adhere to TRUSTe's strict privacy principles and comply Walt Disney Internet Group with the TRUSTe Watchdog Dispute Resolution System.WebMD EU Safe Harbor Seal WeightWatchers Yahoo! Certifies compliance with the EU Directive on Data Protection, specifically the Safe Harbor Framework, to avoid trade disruptions resulting from international privacy laws.Email Privacy Seal Reinforces companies' commitments to good email practices by certifying email disclosures, reputation, and unsubscribe policies. Trusted Download Program Provides market incentives for adware and other software companies to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download.Site Reputation Services Reduces the risk of attack by using technology to scan user-generated or third-party content for potential malicious content before it's uploaded to a Web site.
"Displaying the seal has been critical to building eBay's trusted community by giving users a ubiquitous sign of transparency and privacy." - Scott Shipman, eBay sENIOR counsel-Global Privacy PraCticestruste FEATURES TRUSTe Certification Process Applicant signs a contract and are assigned a Client Service Manager, who then reviews Web site procedures and disclosures and performs a site walk through. Applicants receive a detailed site findings report which identifies the results of the site walk through and lists action items for the applicants to the truste complete to become compliant with program standards. processTRUSTe Seals After passing the certification process, members receive TRUSTe's trusted web seals to display throughout their respective web pages. Client Service Managers provide seal placement guidance to ensure members are maximizing the impact of the seals. More than one million consumers click on these seals per month to confirm TRUSTe membership. 1. Your organization signs a TRUSTe contract.Monitoring and Scanning TRUSTe uses a combination of tools including scanning technology and personal attention to monitor licensed sites for breaches of their privacy policies. TRUSTe checks for items such as encryption measures on sensitive pages, undisclosed "cookies", or single-pixel tracking devices. Oftentimes, violations are unintentionally introduced when organizations update their 2. TRUSTe conducts an initial site walkthrough and pages, undergo changes in ownership, or launch new initiatives such as provides a set of written contests or newsletters. recommendations in the form of a site findings report.Watchdog Dispute Resolution Process The TRUSTe Watchdog Dispute Resolution Process is an online tool that allows consumers to report violations of posted privacy statements, or specific privacy concerns pertaining to TRUSTe member Web sites.
Trademark Enforcement To protect the investment of licensees who adhere to strict standards, and to 3. You implement ensure on... [download for more]