After a while, all the white papers and best practices on sales and lead generation start to sound alike. Very rarely do you get actionable advice on how to leverage current technology to win sales and beat the competition.
Let’s face it, the sales and marketing professions have changed over the last several years. No longer is it simply about building relationships by listening to the customer. There is too much competition and distraction in the world to rely on relationship building alone. You also have to add value and demonstrate your relevance with every prospect or client interaction.
This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person’s goal.
Listening for
Sales Opportunities
Using Social Media to Get and Keep Your Competitive Edge in Business
Brought to you by Dean Holmes LIVE and JigsawListening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
Summary pageAfter a while, all the white papers and best practices on sales and lead generation start to sound alike. Very rarely do you get actionable advice on how to leverage current technology to win sales and beat the competition.
Let's face it, the sales and marketing professions have changed over the last several years. No longer is it simply about building relationships by listening to the customer. There is too much competition and distraction in the world to rely on relationship building alone. You also have to add value and demonstrate your relevance with every prospect or client interaction.
This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.
How do you go about doing this though?It's not that di cult. This guide will show you what tools to look for and how to use them.
So what is a "Listening Dashboard"?Your customers and prospects are talking about you and your brand every day. You probably already use Google to search for information. Now think of Google on steroids, where the information you want finds you, regardless of the format or the source. You don't have to do anything except set it up and tell it what to bring you.
The Listening Dashboard is a web-based tool that allows you to stay on top of your prospects' business, industry and competition. It allows you to listen to and watch what they are saying and doing. It's FREE and easy to setup within minutes.
By using the Listening Dashboard regularly, you will be out in front of the competition, and you will know more about your prospects and their perspective on business. It will make you look sharp when talking with prospects and meeting new customers.
What will you get out of a Listening Dashboard?. Hear what people are saying about your brand across the web, blogs and forums - Uncover new sales leads whenever people talk about keywords related to your brand
. Get close to the true Influencers within your industry, access each article they write - Look at new blog posts across 1000's of in uential industry leaders in minutes
. Monitor your competition, keep track of their every move - Gather intelligence to beat the competition by following discussions in real-time - Gain access Breaking news and the latest updates on Wiki's - Look at Delicious stories that share intelligence
. Discover fresh news and content from industry thought leaders that you can share with prospects and customers - Watch for Digg stories that are within your brand keywords to nd new content
. Listen and participate more e?ciently on Social Media to generate leads and followers - Follow relevant Twitter streams and use a Google Search Widget to track searches on industries - Connect LinkedIn with Netvibes and watch for leads around your brand - Use Twitter to nd leads based on keywords you set and engage with prospects
. And much, much more all in an easy to setup Dashboard that's free
P.2Listening for Sales Opportunities: Using Social Media to Get and Keep Your Competitive Edge in Business
How do you set up a Listening Dashboard? With just two simple steps your personalized Listening Dashboard can be created.
Step One. Gather your RSS feeds that you typically read. Go to http://alltop.com and search for additional feeds like http://bizjournals.alltop.com and click the RSS button in the url to add this as a feed. Look at Google Blog Search http://blogsearch.google.com to find more blogs of interest. Look at http://listorious.com to search for people who are in uential on the keyword for your business. Take a look at http://wefollow.com and search for influencers
Step Two. Go to http://netvibes.com. Setup an account. Type in a industry or keyword that you want to track and hit submit. Import your Google Reader OPML file http://www.vimeo.com/2015594 . Watch other videos on how... [download for more]
