iLinc Strategies for Successful Webinars Help You Make Powerful Marketing Impressions

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P ETI The Top 7 Strategies to Guarantee H
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Your Webinar's Success
A recent study reports that 61% of all companies are using webinars
to increase productivity and save costs. You may be thinking it's time
you took advantage of this valuable resource as well.
Our seven must-do Research clearly shows the many benefits of integrating webinars into your sales strategies. strategies will help Webinars assist you with:you prepare an ?? Reaching the right people in the shortest effective webinar amount of time??and avoid potential Achieving the highest participation rate of any form of direct marketing mediamistakes at every stage ?? Quickly, easily and immediately measure of the event: before, the success of any campaign?? Saving as much as 75% on event expensesduring and after your ?? Increasing and qualifying lead-generation presentation. numbersWhether you are a newcomer or a veteran, iLinc has the tools and techniques to make your webinar a qualitative and quantitative success. Our seven must-do strategies will help you prepare an effective webinar and avoid potential mistakes at every stage of the event: before, during and after your presentation.
©2009 iLinc Communications, Inc. | 2999 N 44th St, Phoenix, AZ 85018The Top 7 Strategies to Guarantee Your Webinar's Success
You have roughly MARKET DRIVERS: MEGA-TRENDS IN ENTERPRISE LEARNINGthe first 10 minutes 1 Give registrants a good reason to log on. to capture viewers' The fact that your webinar is free doesn't mean you shouldn't provide value. People attention and give participate because they expect to get usable them a compelling content-information that can immediately impact their business performance. Increase reason to continue your prospects' motivation by providing an listening, either expert speaker or demonstrating a relevant product. Give them a good incentive to because they attend.and you'll be playing to a full house. want your valuable iLinc can help you fill those virtual seats by configuring public registration for your we-information or they're binars. A single link can send anyone to that waiting for you to event's specific registration page.2 Use an agenda. As a business owner, you're make them the offer During the Event: most likely an expert on your topic. However, 4 Make it short and sweet. You have roughly the they can't refuse. if you want to be perceived as an expert, you first 10 minutes to capture viewers' attention cannot afford to have a fly-by-the-seat-of- and give them a compelling reason to con-your-pants presentation. You must have a tinue listening, either because they want your plan. Devise a carefully outlined agenda that valuable information or they're waiting for flows directly toward your goals, then inform you to make them the offer they can't refuse. your audience of the plan by letting them If you expect complete strangers to listen to know what you will cover. This sets audience you for up to thirty minutes, you must make it expectations, helps keep everyone on track, worth their time. Offer them a sweet deal as a and makes it less likely you might leave out reward. iLinc's "participation meter" provides something important. instant feedback on audience involvement and 3 Plan your audience interaction. Practice what allows youto adjust your presentation length you are going to say.and what you are going and content to keep listeners engaged.to DO. iLinc has a number of online tools to 5 Use visual aids. Think outside the slideshow keep your audience involved including polling, box. Visually effective webinars are more instant feedback, in-session surveys, hand than just words on a screen. Use videos, video raise, break-out groups, online chat and more. conferencing, or iLinc's interactive whiteboard. If you want to use polls or surveys, set them Demonstrate your product or software using up ahead of time or hire assistants to do them desktop or application sharing. Whatever your for you on-the-fly. A webinar doesn't have to needs, iLinc can show your audience exactly be a stand-and-deliver presentation. You can what you want them to see. Like any great make it as effective as-or better than-a magician, the more tricks you've got up your face-to-face meeting. sleeve the better your show will be, and the more your audience will participate.
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