7 Critical Components of a Successful Webinar Series

How to Create and Run a
Winning Webinar Series
eGuide
A Quantum Leap Marketing eGuide Published July 2010 SPONSORED BY

8011 Navajo Street, Philadelphia, PA 19118 Phone 617-901-6886 . Fax 801-991-6886 . bhanson@qlmarketing.com . www.yourcuttingedgemarketingtips.com How to Create and Run a Winning Webinar Series
Table of Contents Introduction ....................................................................................... 2 Stepping Up Your Game with a Winning Webinar Series ..... 3 "If I Had to Do it All Over Again, Here's What I Would Have Done Differently." .......................................................................... 4 A Platform for Webinar Series Success: Seven Must-Haves. 8 "Smooth Runnings" - Your Winning Webinar Series and Events ................................................................................................ 13 Applying Series Success Strategies to Online Training ....... 16 Your Action Guide: Step-by-Step Instructions to Creating and Delivering a Winning Webinar Series ............................... 17 Summary .......................................................................................... 19 Appendix A: Key Steps to Create a Winning Webinar Series............................................................................................................. 20 Appendix B: Key Steps to Deliver a Winning Webinar Series............................................................................................................. 21 Appendix C: Sample Webinar Marketing Plan Outline ...... 22 Appendix D: Seven Summaries of Winning Webinar Series That Worked..................................................................................... 24
© 2010 Quantum Leap Marketing, Inc. Page 1 How to Create and Run a Winning Webinar Series
Introduction A successful marketing Webinar series can educate your prospects on your company's uniqueness, create a competitive advantage, dramatically increase lead flow, and drive sales. Sadly, most Webinar producers who try to create a series for the first time make common mistakes, and the series fails to reach its objectives. Their company misses an opportunity for advantage in the marketplace, and the Webinar producers look bad in front of their peers and managers. Whether you want to produce a marketing or training Webinar series, there are certain strategies and tactics that work time and again, regardless of your target audience or size of your organization and budget. This eGuide, How to Create and Run a Winning Webinar Series, will help you get things right virtually every time and make sure your Webinar series is a continued success. Key questions answered in this eGuide include: . What are best practices for creating and maintaining a successful series of Webinars, and what are the common mistakes to avoid? . How can you get more interest and increase attendance to your Webinar events by using social media marketing? . How can you tap into the strategic power of a series to accomplish more? . What is the easiest way to build better, more engaging content so attendees come back again and again? . What's working for leading organizations that are doing Webinar series? (Learn from specific examples, tactics, and strategies.) A note to the reader before we get started: In this eGuide we focus primarily on live Webinars, one-to-many seminars delivered online for marketing and sales purposes. We recommend recording those Webinars and promoting the on-demand version as well. Recordings can boost the total number of Webinar viewers by 50% or more.
© 2010 Quantum Leap Marketing, Inc. Page 2 How to Create and Run a Winning Webinar Series Most of the ideas contained here will also apply to Webinar series with training objectives or to the on-demand versions of Webinars. Stepping Up Your Game with a Winning Webinar Series "If you have an important point to make, don't try to be subtle or clever. Use a pile-driver. Hit the point once. Then come back and hit it again. Then hit it a third time." - Sir Winston Churchill There has been a marketing revolution over the past 10 to15 years. In our world of 24/7 media and Web 2.0, the old marketing strategies don't work, and those that are early adopters or fast-followers of a strategy like a Webinar series will gain more sal... [download for more]