AdBrite®:Consistent High-speed Ad Delivery and Transparency in a Global Online Ad Exchange

®Case Study: AdBrite : Consistent High-speed Ad Delivery
and Transparency in a Global Online Ad Exchange
U.S. 866.749.6462 | INTL +1 650.293.2757 |info@cotendo.com |www.cotendo.com
The Challenge The Challenge
®AdBrite is an industry-leading ad exchange company that must efficiently deliver The Evaluation Processimpressions to 113 million unique users every month at a rate of more than 5000 ads persecond in the United States, as well as other users in Europe and Asia. Reasons to Choose CotendoAdBrite's vision is to offer an open and transparent ad marketplace that provides bothadvertisers and publishers with more control than any other ad exchange. Unlike manyof its competitors, AdBrite provides full transparency to its customers - allowing them to The Resultsview and manage all media properties that display their ads.
The company wanted a high-performing CDN partner that understood and About AdBrite
supported AdBrite's vision and provided the same transparency in its services. About Cotendo
Next » © 2010 Cotendo, Inc. All rights reserved. This document is Cotendo Public Information. PAGE 1®Case Study: AdBrite : Consistent High-speed Ad Delivery
and Transparency in a Global Online Ad Exchange
U.S. 866.749.6462 | INTL +1 650.293.2757 |info@cotendo.com |www.cotendo.com
The Evaluation Process The Challenge
AdBrite evaluated ten CDN Providers during the evaluation process. The The Evaluation Processkey elimination criterion was 100% uptime with no worse than 200 msec. response time. In the 2 weeks of testing, only Cotendo and two other companies met these stringent requirements. Reasons to Choose Cotendo
Once uptime was confirmed, it was time to explore further features and technology. The ResultsAccording to Gonen Wilf, AdBrite's Vice President of Operations, he liked Cotendo from the start. About AdBrite
Website URL About CotendoAd URL
Publisher websiteUser's Browser "I like interacting with a Local DNS AdBriteOrigin company that knows what
Ads Files / Cotendo / CDN 2 / CDN 3 it's doing," Wilf said. "When Banners AdBrite's Ad / AdBrite's Ad / we had a question, we could Serving Farms Serving FarmsEurope US East Coast talk to someone who knew AdBrite's Ad / Advertiser Site the answers without going Serving FarmsUS West Coast through layers of filtering Cotendo DNS CDN2 DNS personnel."
« Previous Next » © 2010 Cotendo, Inc. All rights reserved. This document is Cotendo Public Information. PAGE 2®Case Study: AdBrite : Consistent High-speed Ad Delivery
and Transparency in a Global Online Ad Exchange
U.S. 866.749.6462 | INTL +1 650.293.2757 |info@cotendo.com |www.cotendo.com
Reasons to Choose Cotendo The Challenge
Cotendo not only met the uptime and response time criteria, but it also The Evaluation Processoutshone the competition in its global performance capabilities made possible by its Advanced DNS. These results, coupled with Cotendo's outstanding service and support, made Cotendo a straight-forward choice for AdBrite. Reasons to Choose Cotendo
Uptime & Performance
"We recognized that Cotendo was a CDN provider that could meet our expectations for consistent performance, responsive service, and the Sophisticated Controlright technology," Wilf said. Integrated Suite
AdBrite chose Cotendo for the following reasons: Superior Service
Uptime and Global Performance » The ResultsSophisticated Delivery Control and Advanced Functionality »
Integrated Suite of CDN and Site Acceleration Services » About AdBrite
Superior Service and Support » About Cotendo
« Previous Next » © 2010 Cotendo, Inc. All rights reserved. This document is Cotendo Public Information. PAGE 3®Case Study: AdBrite : Consistent High-speed Ad Delivery
and Transparency in a Global Online Ad Exchange
U.S. 866.749.6462 | INTL +1 650.293.2757 |info@cotendo.com |www.cotendo.com
Uptime and Global Performance The Challenge
Not only was Cotendo one of the few CDNs able to demonstrate 100% availability and fast The Evaluation Processperformance, but it also delivered the content much faster than the competition in third-party tests that measured not only major US markets, but also overseas locations. Reasons to Choose Cotendo
"Not all CDNs are able to perform well when measured from different Uptime & Performancepo... [download for more]