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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Results 1 - 25 of 82 matches Sort Results By : Published Date | Title | Company name
A Five Phase Approach to Email Marketing
By :AcquireWeb Published Date: Jul 31, 2006
This article, published by iMedia Connection in July 2006, addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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AcquireWeb
An Email Marketer's Call to Action for 2008
By :BlueHornet Published Date: Jun 04, 2008
As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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BlueHornet
AcquireVision: Fulfilling the Promise of Email Marketing
By :AcquireWeb Published Date: May 09, 2006
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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AcquireWeb
Best Practices for Transactional Emails
By :BlueHornet Published Date: Nov 06, 2007
Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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BlueHornet
Conversions: The Only Real Way to Measure Success for Acquisition Email
By :AcquireWeb Published Date: Dec 18, 2007
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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AcquireWeb
Create Relevant Campaigns Using Behavioral Analytics
By :Bronto Published Date: Apr 11, 2008
As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Bronto
Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels
By :Bronto Published Date: Sep 17, 2007
Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.
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Bronto
Data Collection Strategies for Lifecycle Messaging
By :BlueHornet Published Date: Jun 10, 2008
The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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BlueHornet
Don't Sacrifice Your Brand for Leads
By :AcquireWeb Published Date: Feb 22, 2007
In this article, published by iMedia Connection in January of 2007, AcquireWeb, Inc. CEO Albert Gadbut offers pointers to consider when evaluating your e-mail acquisition marketing programs. He expands upon some significant questions to consider when evaluating your customer acquisition e-mail and lead generation programs and whether or not they’re right for your brand.
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AcquireWeb
Email Raises Awareness for Susan G. Komen Breast Cancer Fundraiser
By :AcquireWeb Published Date: Jun 06, 2007
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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AcquireWeb
Email Marketing Companion
By :Bronto Published Date: Jul 27, 2007
Here's a companion that no email marketer should be without. From abandonment to win-back, included is over 100 common terms used by email marketers. Some terms may be very familiar, while others may be new to you. Maybe you've always wondered how SPAM got its name or what they really mean when they say "customer life cycle". Don't be caught without the answers any longer.
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Bronto
Growing Your List Organically
By :Bronto Published Date: Jan 22, 2008
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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Bronto
Improve Your Open Rates for Acquisition Email
By :AcquireWeb Published Date: Apr 02, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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AcquireWeb
Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns
By :Bronto Published Date: Jun 04, 2008
Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Bronto
Managing Your Online Brand Reputation
By :BlueHornet Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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BlueHornet
Re-mailing: Targeting Those That Don't Open
By :Bronto Published Date: Aug 24, 2007
Getting your message to the inbox and opened has become a significant challenge for most email marketers.  Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
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Bronto
The 5 Components of Successful Lifecycle Email Marketing
By :BlueHornet Published Date: Jun 06, 2008
Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.
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BlueHornet
Top 10 Questions & Answers about HTML Rendering in Outlook 2007
By :BlueHornet Published Date: Apr 17, 2007
This 19-page white paper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook 2007.
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BlueHornet
The Cyclic Nature of Online Marketing Tools
By :AcquireWeb Published Date: Jul 18, 2006
This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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AcquireWeb
10 Steps to Effective Email Marketing
By :Alterian Inc Published Date: Sep 21, 2006
Discover the 10 steps of effective email marketing which are crucial to the success of your email marketing campaigns.
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Alterian Inc
5 Simple Ways to Revolutionize Customer Loyalty Through Email Marketing
By :Campaigner Published Date: Jan 24, 2008
Targeted and personal, no medium today is as effective at empowering marketers with the ability to reach out and connect with their customers on a real 1-to-1 level more than Email Marketing. This insightful White Paper provides 5 simple but powerful email tactics that will keep your customers coming back for more.

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Campaigner
6 Steps to Better Acquisition Email Campaigns
By :Return Path Published Date: Feb 21, 2006
Improve the effectiveness of your email campaigns by following these timely guidelines created through careful study of the best practices tested and proven through thousands of email messages sent by Return Path clients.
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Return Path
7 Best Practices for IT Marketers
By :Return Path Published Date: Mar 01, 2006
This whitepaper outlines the comeback of email acquisition as a prospecting tool for reaching today’s busy technical decision makers and provides best practices for marketers looking to reach IT professionals where they spend the most time: the inbox.
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Return Path
97% of Sending IP Addresses Are Blocked. Is Yours?
By :Return Path Published Date: Jul 25, 2006
Fewer than 1 percent of sending IPs monitored by Return Path’s Sender Score Reputation Monitor have reputation scores good enough to earn likely inbox delivery. Nearly 97 percent have Sender Scores so low they will likely be blocked by email receivers.
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Return Path
A Guide to Effective Email Acquisition
By :CheetahMail Published Date: May 15, 2008
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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CheetahMail
 
Results 1 - 25 of 82 matches Sort Results By : Published Date | Title | Company name
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SPECIAL REPORT
Managing Your Online Brand Reputation
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.

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