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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
Results 1 - 25 of 115Sort Results By: Published Date | Title | Company Name
By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
Tags : 
webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends
By: Net Atlantic     Published Date: Mar 04, 2010
Net Atlantic's whitepaper, "Solutions for Email Subscriber Management" covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully.
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net atlantic, subscriber management, email management, deliverability, response rates
    
Net Atlantic
By: Bronto     Published Date: Feb 18, 2010
The reality is that your subscriber relationship is very similar to any relationship. It starts with a date, doubts can occur, breakups may happen, or lifelong partnerships are made. As a marketer, these steps are all part of the lifecycle so it's important to be able to identify the phases and read the cues of your subscriber relationship.
Tags : 
bronto, email marketing, emarketing, self promotion, lifecycle
    
Bronto
By: Bronto     Published Date: Jan 17, 2010
Marketing professionals are no stranger to CAN-SPAM. However, we were a bit surprised this year after seeing the results of our CAN-SPAM quiz. While most people answered the majority of questions correctly, it is clear that some need a bit more help understanding what a transactional message is and how CAN-SPAM applies. So consider this a crash course.
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bronto, email marketing, emarketing, can-spam, ftc
    
Bronto
By: Bronto     Published Date: Apr 16, 2009
All online retailers experience shopping cart abandonment. According to MarketingSherpa, shopping cart abandonment rates average around 52% for e-commerce sites. That's over half of your shoppers that disengage throughout the checkout process. What pain is caused during the checkout process that causes abandonment? It can be anything from the number of steps in your checkout process to your return/exchange policies.
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bronto, email marketing, emarketing, shopping cart, e-commerce
    
Bronto
By: Bronto     Published Date: Mar 10, 2009
Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.
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bronto, email marketing, online marketing, interactive elements, b2b marketing
    
Bronto
By: Bronto     Published Date: Mar 10, 2009
When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
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bronto, email marketing, interactive media, web 2.0, video email
    
Bronto
By: Bronto     Published Date: Mar 10, 2009
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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bronto, email marketing, internal events, external events, b2b marketing tools
    
Bronto
By: Bronto     Published Date: Jun 30, 2008
As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
Tags : 
email marketing, behavior, behavioral, email messaging, email analytics
    
Bronto
By: Bronto     Published Date: Jun 30, 2008
Getting your message to the inbox and opened has become a significant challenge for most email marketers.  Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
Tags : 
mailing, remailing, email marketing, campaign management, email campaign
    
Bronto
By: Bronto     Published Date: Jun 30, 2008
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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list management, mailing list, list growth, lead generation, leads
    
Bronto
By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi
    
Campaigner
By: Aprimo     Published Date: May 14, 2010
Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.
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aprimo, b2b, email marketing, b2b, b2c
    
Aprimo
By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi
    
WhatCounts
By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts
By: Exact Target     Published Date: Apr 27, 2010
TurboTax now uses CoTweet to interact with customers via Twitter, making it quicker and easier for the company to connect with its customers.
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turbotax, exact target, twitter, social networking, social media
    
Exact Target
By: Exact Target     Published Date: Apr 26, 2010
More than 7,000 organizations worldwide rely on ExactTarget's Interactive Marketing HubTM to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites using the world's first Interactive Marketing HubTM. The best part? Marketers can manage each aspect of their multi-channel marketing campaigns from a single interface.
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social media, hubtm, text message marketing, exact target, emerging markets
    
Exact Target
By: Exact Target     Published Date: Apr 16, 2010
It's become obvious that subscriber data is what fuels relevant communications. But with so much data in so many places, using the information you've gathered to help grow your business seems impossible without a solution that's easy to use, quick to implement, and simple to integrate with your interactive marketing system-unless you've invested in an integration from ExactTarget.
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exact target, interactive marketing, crm, social, mobile
    
Exact Target
By: Aprimo     Published Date: Apr 01, 2010
New ways to answer questions about the effectiveness of both traditional and interactive online marketing programs.
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aprimo, b2b, lead generation, customer conversations, sales tools
    
Aprimo
By: Exact Target     Published Date: Mar 22, 2010
As a marketer, you've heard about "leading-edge" organization that can solve your "mission-critical" business problems. But ExactTarget is different. We believe that results ultimately define success- not adjectives. So if you're ready to take your email, mobile, and social media marketing to the next level, read more to learn how ExactTarget can help you achieve real results.
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social media, exact target, email marketing, tcv, emerging markets
    
Exact Target
By: Net Atlantic     Published Date: Mar 19, 2010
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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net atlantic, esp, email service provider, deliverability, spam
    
Net Atlantic
By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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strongmail, social media, email marketing, emarketing, roi
    
StrongMail
By: Exact Target     Published Date: Mar 13, 2010
I realize everyone is telling you social media marketing is a unicorn, but maybe it's just a horse? Sure, social media marketing differs from the marketing we're used to in that it puts the company and our customers on the same-rather than opposing-teams. But beyond that, isn't social media similar to traditional channels that have come before it?
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social media, exact target, emerging markets, crm, sims
    
Exact Target
By: Net Atlantic     Published Date: Mar 02, 2010
Net Atlantic's "Total Engagement Marketing" e-book covers 10 ways you can improve email marketing response in 2010. Email marketing offers marketers the tools to manage multiple campaigns, create micro-segments, track the entire customer lifecycle, and automate email based on customer behavior. Net Atlantic delivers a vision for the next era of online marketing.
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net atlantic, total engagement, email marketing, emarketing, social media
    
Net Atlantic
By: Exact Target     Published Date: Feb 19, 2010
More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.
Tags : 
exact target, omniture, integrated solutions, sms, voice
    
Exact Target
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Sub-Categories: Email Marketing Services/Software , List Management

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