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Deliverability

Email deliverability is about ensuring requested opt-in email is delivered to the intended recipient.

Results 1 - 25 of 86 matches Sort Results By : Published Date | Title | Company name
Seamless Video Email Has Arrived: Best Practices for Dramatically Increasing Response Rate & Success
By : WhatCounts Published Date: Feb 05, 2010
Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers.
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WhatCounts
The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path
By : Return Path Published Date: Feb 03, 2010
Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.
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Return Path
TRUSTe JungleSource Case Study
By : TRUSTe Published Date: Jan 28, 2010
A case study explaining why JungleSource views TRUSTe as core enabler to their business.
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TRUSTe
TRUSTe Programs Sheet
By : TRUSTe Published Date: Jan 28, 2010
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.
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TRUSTe
How Protecting Your Customers' Privacy Builds Your Business
By : TRUSTe Published Date: Jan 28, 2010
Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more. See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
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TRUSTe
Increasing Retail Conversions TRUSTe Seal on Debnroo.com
By : TRUSTe Published Date: Jan 28, 2010
A case study showing how the TRUSTe seal helped boost retail conversions for debnroo.com.
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TRUSTe
Is Your Web site Killing Customer Confidence?
By : TRUSTe Published Date: Jan 28, 2010
Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy.
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TRUSTe
Email Privacy Case Study: Cheapflights.co.uk Booking One Million Opt-in Newsletter Subscribers
By : TRUSTe Published Date: Jan 28, 2010
See how Cheapflights improved lead quality while gathering over one million opt-in newsletter registrations and increasing monthly site registrations by 26%.
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TRUSTe
An Interactive Path to Better Web Analytics
By : Unica Corporation Published Date: Jan 20, 2010
Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success. This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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Unica Corporation
Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns
By : Neolane, Inc. Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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Neolane, Inc.
Optimizing the E-Commerce Experience
By : ATG. Published Date: Nov 23, 2009
A new category of online business optimization services has emerged that can be "bolted on" to existing sites and platforms-like rings around a planet-to boost online revenues and performance without major investments. Read this white paper to find out more.
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ATG.
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By : Neolane, Inc. Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
11 Proven Ways to Grow Your Email Marketing List
By : Net Atlantic Published Date: Jan 25, 2010
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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Net Atlantic
Maximize Google Rankings - SEO Tactics, Tools and More
By : MoreVisibility Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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MoreVisibility
Email Compliance & Best Practices for Healthcare
By : Net Atlantic Published Date: Dec 10, 2009
How to Keep Compliant, Avoid Mistakes, and Manage a Healthy Member List. Net Atlantic's whitepaper, "Email Compliance & Best Practices for Healthcare" helps healthcare providers and healthcare product and service vendors understand email communications compliance issues. It illustrates how CAN-SPAM forms the foundation of compliance, and also explains why healthcare organizations have to go beyond CAN-SPAM to sustain a truly effective email communications strategy. Healthcare users of email for communications should know how to use these best practices before building their email campaigns.
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Net Atlantic
An Email Marketing Delivery Report for 2010: Yahoo, Hotmail, AOL & Gmail
By : EmailDirect Published Date: Nov 16, 2009
Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!
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EmailDirect
Email Automation: Do More With Less-A Knowledge Marketing Whitepaper
By : Knowledge Marketing Published Date: Oct 22, 2009
Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today!
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Knowledge Marketing
How to Be Smarter Than Your PR Agency - New Research on Creating News Releases That Work
By : HubSpot, Inc. Published Date: Oct 12, 2009
Learn the ins-and-outs of creating news releases that work for your business. Duration: 1 Hour Who should attend? Marketing professionals and business owners. No technical experience required.
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HubSpot, Inc.
The 7 Deadly Sins of B2B Direct Marketing
By : Oliver Russell Published Date: Oct 06, 2009
Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
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Oliver Russell
Don't Let Bad HTML Sabotage Your Email Campaigns
By : Lyris Published Date: Oct 02, 2009
In recent years many email marketers have avoided HTML emails fearing deliverability issues and lower response rates. But HTML emails only create problems when they are coded or designed the wrong way. HTML problems can easily be avoided with a little guidance. Here's a definitive guide that even the most experienced marketers will find essential for developing HTML emails that get desired results.
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Lyris
10 Free Tried and True Email Templates
By : Lyris Published Date: Oct 02, 2009
Is it time for you to try new email templates, but you just don't have the resources to develop them yourself? Are you uncertain whether your designs are built to ensure delivery of your emails? Whether you are marketing to consumers or businesses, Lyris has tried and true email templates to help you upgrade your efforts and get better results without delay.
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Lyris
How Sales Go Up When You Stop Selling
By : GoldMail Published Date: Aug 27, 2009
There are three key challenges every sales organization needs to overcome. . People resist being sold to . They hide from you behind voice mail and email . No personal connection can be established This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.
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GoldMail
The Saas Advantage for Producing Product Catalogs
By : Catapult. Published Date: Aug 21, 2009
As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers.  The following information is a compilation of our research.
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Catapult.
Creating an Email Marketing Plan
By : Bronto Published Date: Aug 21, 2009
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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Bronto
ThinData's Marketer's Guide to Successful Email Delivery
By : ThinData Inc. Published Date: Aug 21, 2009
ThinData’s Marketer’s Guide to Successful Email Delivery helps marketers increase the likelihood that email messages reach targeted audiences at the right time.
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ThinData Inc.
 
Results 1 - 25 of 86 matches Sort Results By : Published Date | Title | Company name
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