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Results 1 - 25 of 68 matches |
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The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path |
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Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.
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TRUSTe Programs Sheet |
| By : TRUSTe |
Published Date: Jan 28, 2010 |
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TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet
privacy visit www.truste.com.
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How Protecting Your Customers' Privacy Builds Your Business |
| By : TRUSTe |
Published Date: Jan 28, 2010 |
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Whether registering for downloads or e-newsletters, re-ordering or renewing, or telling their friends, customers who feel more confident to click, learn, and shop online, spend more.
See how Truste privacy products and programs have helped businesses of all sizes increase conversions, order value, and customer engagement throughout the customer lifecycle.
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Is Your Web site Killing Customer Confidence? |
| By : TRUSTe |
Published Date: Jan 28, 2010 |
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Put yourself in the customer's shoes: when shopping online, what are the things that worry you most? Before you enter your name and email address do you think about spam clogging your inbox? If you are like most consumers, you check to see if the site bears the seal of a third-party verification program and if the site has a privacy policy.
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An Interactive Path to Better Web Analytics |
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Most web analytics solutions were initially architected to generate reports using only aggregate data. Next generation web analytics solutions use both aggregate and individual level data to achieve interactive marketing success.
This free interactive infographic, includes live links that will guide you through a valuable framework for web analysis and gives insight into your overall website performance and visitors' behaviors. Learn how to optimize your visitors' website experiences and turn those experiences into actions.
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11 Proven Ways to Grow Your Email Marketing List |
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Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
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Email Compliance & Best Practices for Healthcare |
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How to Keep Compliant, Avoid Mistakes, and Manage a Healthy Member List.
Net Atlantic's whitepaper, "Email Compliance & Best Practices for Healthcare" helps healthcare providers and healthcare product and service vendors understand email communications compliance issues. It illustrates how CAN-SPAM forms the foundation of compliance, and also explains why healthcare organizations have to go beyond CAN-SPAM to sustain a truly effective email communications strategy. Healthcare users of email for communications should know how to use these best practices before building their email campaigns.
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The 7 Deadly Sins of B2B Direct Marketing |
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Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
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Don't Let Bad HTML Sabotage Your Email Campaigns |
| By : Lyris |
Published Date: Oct 02, 2009 |
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In recent years many email marketers have avoided HTML emails fearing deliverability issues and lower response rates. But HTML emails only create problems when they are coded or designed the wrong way. HTML problems can easily be avoided with a little guidance. Here's a definitive guide that even the most experienced marketers will find essential for developing HTML emails that get desired results.
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10 Free Tried and True Email Templates |
| By : Lyris |
Published Date: Oct 02, 2009 |
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Is it time for you to try new email templates, but you just don't have the resources to develop them yourself?
Are you uncertain whether your designs are built to ensure delivery of your emails?
Whether you are marketing to consumers or businesses, Lyris has tried and true email templates to help you upgrade your efforts and get better results without delay.
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Creating an Email Marketing Plan |
| By : Bronto |
Published Date: Aug 21, 2009 |
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Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Aug 21, 2009 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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The Email Design Guide for Non-Designers |
| By : Lyris |
Published Date: Jul 30, 2009 |
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How do you make your email marketing stand out in an Inbox full of competing messages?Even the savviest of marketing professionals asks themselves this question. And while a great subject line and offer certainly broaden the appeal of your email, design plays a critical role as well. But the quirks and limitations of email mean that sometimes a beautiful visual design can work against your objective.
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Seven Things You Should Know about e-Publishing |
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Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
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Getting Marketing Online with Digital Editions |
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Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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4 Reasons You Need a B2B Specific Email Solution |
| By : Pardot |
Published Date: Apr 29, 2009 |
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B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
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Results 1 - 25 of 68 matches |
Sort Results By : Published Date | Title | Company name |
