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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Mobile Marketing Guide: Using Handsets to Drive Sales |
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The mobile marketing channel offers direct access to consumers, instant and measurable market feedback, ongoing relationships with customers, and the ability to tap impulse buying. Mobile phones offer more powerful targeting, interactivity and personalization capabilities than the Internet.
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SMS or Die: What Email Marketers Need To Know About Text Message Campaigning |
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Text-messaging, or SMS, usage is on the rise while email usage is falling. Meanwhile many more mobile phones than personal computers are sold around the world. Long story short: Marketers who want to reach consumers with targeted campaigns had better put an SMS strategy in place. mobileStorm's new white paper, "SMS Or Die," explains why mobile marketing, particularly SMS marketing, is the ideal platform to reach consumers.
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More Emerging Marketing Topics |
Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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SPECIAL REPORT |
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Managing Your Online Brand Reputation
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Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily. |
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