Email Marketing

Learn about the legislation and its impact to small businesses. Get your questions on health care reform answered, and hear what other business leaders are asking, through a live Q&A session with TriNet's expert on regulatory affairs.

A 24-page e-book, this is the definitive guide to Local Franchise Marketing.

One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.

Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.

Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.

This whitepaper will explore how business leaders like yourself can align trust, credibility and privacy processes in your organization-and your company's broader ecosystem-into a Business Integrity Strategy.

As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.

This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency.

Poorly run Web site redesign RFPs are costing B2B companies significant time and budget. Get your RFP process off to the right start using proven framework that provides critical insight on a vendor's core capabilities and creativity relative to your business needs.

Net Atlantic's whitepaper, "Solutions for Email Subscriber Management" covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully.

Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.

Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.

Do you know where your email goes? Do you understand how your ESP or IT team defines "delivered"? Sent minus bounce does not equal delivered. If your email doesn't make it to the inbox, it can't get a click! 15% (or more of email) doesn't get delivered to the inbox.

Email marketers have always wanted to send the right email to the right person at the right time, in a way that was so irresistible that the buyer would surely want to click through. But there were technological limits to how rich an email could be. Today there are exciting new tools to help you realize your "marketer's fantasies" - email that is richer and more compelling, relevant and effective. So you can replace all those one-size-doesn't fit all email blasts with a few custom-tailored communications that spur engagement and action. In this paper, you'll get learn about three new tools that enable you to easily create dynamic and engaging emails that make subscribers want to click; how to maximize response by choosing the right tool and message; and find out why emails delivered with "images on" will make your messages really POP!

MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.

In sales and marketing - only two things matter: •Getting people's attention, and •What you tell them when you have it

In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.

Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.

There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.

TurboTax now uses CoTweet to interact with customers via Twitter, making it quicker and easier for the company to connect with its customers.

More than 7,000 organizations worldwide rely on ExactTarget's Interactive Marketing HubTM to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites using the world's first Interactive Marketing HubTM. The best part? Marketers can manage each aspect of their multi-channel marketing campaigns from a single interface.

It's become obvious that subscriber data is what fuels relevant communications. But with so much data in so many places, using the information you've gathered to help grow your business seems impossible without a solution that's easy to use, quick to implement, and simple to integrate with your interactive marketing system-unless you've invested in an integration from ExactTarget.

As a marketer, you've heard about "leading-edge" organization that can solve your "mission-critical" business problems. But ExactTarget is different. We believe that results ultimately define success- not adjectives. So if you're ready to take your email, mobile, and social media marketing to the next level, read more to learn how ExactTarget can help you achieve real results.

Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.

Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.