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Press Release Marketing

A press release or media release, as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization. Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.

Results 1 - 7 of 7 matches Sort Results By : Published Date | Title | Company name
Five Tips for Delivering Great PR for Less Money
By :Vocus, Inc Published Date: Oct 21, 2008
Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
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Vocus, Inc
Integrating Marketing and PR for SEO Success
By :Vocus, Inc Published Date: Dec 11, 2008
Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.
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Vocus, Inc
Press Release Wire Services: Choosing the Best One for Your Business
By :Clarity Quest Marketing Published Date: Dec 22, 2008
When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.
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Clarity Quest Marketing
Planning for PR Success: Four Keys to Prepare for 2009
By :Vocus, Inc Published Date: Dec 03, 2008
Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business.  Learn the four keys you need to plan for strong, focused and successful PR in 2009.
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Vocus, Inc
Search Engine Optimization for Press Releases
By :Vocus, Inc Published Date: Mar 18, 2008
Identify ways to increase rankings in search engines and drive traffic to your website.  Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.
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Vocus, Inc
The Changing Face of PR
By :Cymfony Published Date: Oct 19, 2006
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Cymfony
The Expanding Role of the PR Professional
By :Vocus, Inc Published Date: Aug 11, 2008
Analyze the expanded role of PR professionals as they lead strategic company initiatives.  Learn techniques to support business growth and ultimately the company’s bottom line.
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Vocus, Inc
 
Results 1 - 7 of 7 matches Sort Results By : Published Date | Title | Company name
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