 |
|
Results 1 - 25 of 26 matches |
Sort Results By : Published Date | Title | Company name |
|
|
|
|
Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online |
|
|
User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.
Download Now
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
Customer Centric Messaging - What You Need To Know |
|
|
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
Download Now
|
 |
|
|
|
|
|
Fundamentals of Marketing Through Games |
|
|
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
Download Now
|
 |
|
|
|
Fundamentals of Mobile Marketing |
|
|
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
Download Now
|
|
|
|
|
|
|
|
|
|
|
|
|
Keeping the Event in Event Marketing |
|
|
In today’s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.
Download Now
|
 |
|
|
|
Making the Case for a Social Media Strategy |
| By :Cymfony |
Published Date: Jul 11, 2006 |
|
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.
Download Now
|
 |
|
|
|
Modular Media For Entertainment Marketers |
|
|
This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your entertainment brand.
Download Now
|
 |
|
|
|
Modular Media For Sports Marketers |
|
|
This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about “modular media technologies” (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your sports brand.
Download Now
|
|
|
|
|
|
|
Staying of Top of Web 2.0 Communities with a Content Management System (CMS) |
|
|
Web 2.0 has lead to a staggering degree of innovation and participation that raises the question of how do organizations built in the 1.0 age adapt to this. Web sites have to provide the freedom to tweak, reorganize, add and customize content in ways that users want. This White Paper will cover the advantages of user-generated content, the challenges of monitoring the open communication platform of Web 2.0, and using a CMS to thelp maintain consistency across different digital assets.
Download Now
|
 |
|
|
|
Social Media Marketing |
| By :HubSpot |
Published Date: Apr 16, 2008 |
|
Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.
Download Now
|
 |
|
|
|
The Changing Face of PR |
| By :Cymfony |
Published Date: Oct 19, 2006 |
|
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
Download Now
|
|
|
|
|
|
|
The Ultimate Wisdom of Crowds Platform |
| By :Clupedia |
Published Date: Apr 15, 2008 |
|
This white paper proposes the ultimate platform to harness the wisdom of crowds – the collective opinion of people which is often better than the opinion of a single expert. The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks. It then takes an inventory of current solutions and points out their limitations. It also proposes some future developments.
Download Now
|
 |
|
|
| |
|
|
|
Results 1 - 25 of 26 matches |
Sort Results By : Published Date | Title | Company name |
