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| FEATURED PAPERS & RESOURCES |
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| How Do You Score? Silverpop Benchmark Study of Lead-Management Practices |
| What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today! |
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| 15 Trade Secrets of Email Service Providers: What you need to know before choosing an ESP |
| Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP. |
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| A Solution to Poor IT and HR Lead Quality |
| In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals. |
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| | Ad Networks
| | Ad Management, Affiliate Marketing, Behavioral Ad Networks, Co-Registration, CPM Ad Networks, Lead Generation, Mobile Advertising Networks, PPC Ad Networks, Rich Media | | Ad Serving
| | Banner Advertising, Graphical/CPM, Prestitials, Rich Media | | Email Marketing
| | Database and List Managers, Deliverability, Newsletter Design | | Emerging Marketing
| | Behavioral Marketing, Blog Marketing, Classified Advertising, Instant Messaging Marketing, International Marketing, Local Marketing, Loyalty And Retention, Microsites, Monitoring and Measurement, Online Video Marketing, Podcast Marketing, Press Release Marketing, Social Networking, Viral Marketing, Wiki Marketing | | Interactive Agencies
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| | Marketing Conferences
| | | Search Engines
| | Classified Advertising, Directories, Google, Internal Search, Local Search, Mobile Search, MSN / Live Search, Paid Inclusion, RSS And Feed Directories, Vertical Search, Yahoo | | Search Marketing
| | Bid Management, Branding, Competitive Analysis, Content Development, Content Syndication, Keyword Research Tools, Link Development, Pay Per Click Marketing, Search Engine / Directory Submission, Search Engine Optimization | | Website Analytics
| | A/B Testing, Conversion Analysis, Heatmapping And Eyetracking, Multivariate And Taguchi Method | | Website Development
| | Banner Design, Content Personalization, Conversion Testing, CRM And Sales Tools, Domain Names, E-Commerce Software, Google Adsense, Landing Pages, Persuasive Architecture, Usability, User-Centered Design, Webforms, Website Hosting, Website Navigation |
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SPECIAL REPORT |
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5 Tips for Advanced B2B Business Blogging
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B2B Business Blogging TipsYou've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings |
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LIST YOUR PAPERS |
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Expose Your Company's White Papers To an Audience of IT Business Professionals and Buyers
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Click
here to
start
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