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| FEATURED PAPERS & RESOURCES |
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| Online meetings as alternative to business travel |
| Business travel is coming under closer scrutiny: In Germany alone, companies spend
approximately 50 billion euros on business travel every year.
To partially offset this expense, many companies are replacing business trips with online
meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases. |
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| Optimizing the E-Commerce Experience |
| A new category of online business optimization services has emerged that can be "bolted on" to existing sites and platforms-like rings around a planet-to boost online revenues and performance without major investments. Read this white paper to find out more. |
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| Improving Lead Quality in B2B Search Marketing |
| Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today! |
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| Email Compliance & Best Practices for Healthcare |
| How to Keep Compliant, Avoid Mistakes, and Manage a Healthy Member List.
Net Atlantic's whitepaper, "Email Compliance & Best Practices for Healthcare" helps healthcare providers and healthcare product and service vendors understand email communications compliance issues. It illustrates how CAN-SPAM forms the foundation of compliance, and also explains why healthcare organizations have to go beyond CAN-SPAM to sustain a truly effective email communications strategy. Healthcare users of email for communications should know how to use these best practices before building their email campaigns. |
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| | Ad Networks
| | Ad Management, Affiliate Marketing, Behavioral Ad Networks, Co-Registration, CPM Ad Networks, Lead Generation, Mobile Advertising Networks, PPC Ad Networks, Rich Media | | Ad Serving
| | Banner Advertising, Graphical/CPM, Prestitials, Rich Media | | Email Marketing
| | Database and List Managers, Deliverability, Newsletter Design | | Emerging Marketing
| | Behavioral Marketing, Blog Marketing, Classified Advertising, Instant Messaging Marketing, International Marketing, Local Marketing, Loyalty And Retention, Microsites, Monitoring and Measurement, Online Video Marketing, Podcast Marketing, Press Release Marketing, Social Networking, Viral Marketing, Wiki Marketing | | Interactive Agencies
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| | Marketing Conferences
| | | Search Engines
| | Classified Advertising, Directories, Google, Internal Search, Local Search, Mobile Search, MSN / Live Search, Paid Inclusion, RSS And Feed Directories, Vertical Search, Yahoo | | Search Marketing
| | Bid Management, Branding, Competitive Analysis, Content Development, Content Syndication, Keyword Research Tools, Link Development, Pay Per Click Marketing, Search Engine / Directory Submission, Search Engine Optimization | | Website Analytics
| | A/B Testing, Conversion Analysis, Heatmapping And Eyetracking, Multivariate And Taguchi Method | | Website Development
| | Banner Design, Content Personalization, Conversion Testing, CRM And Sales Tools, Domain Names, E-Commerce Software, Google Adsense, Landing Pages, Persuasive Architecture, Usability, User-Centered Design, Webforms, Website Hosting, Website Navigation |
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SPECIAL REPORT |
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Lincoln uses Sparta Social Networks to help make dreams come true
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Lincoln, a division of the Ford Motor Company, was launching an integrated marketing campaign as part of its efforts to revitalize the brand with more contemporary vehicles. The goal of the campaign was to attract a younger demographic. Use of the web by car companies has become more and more important, but Lincoln was setting out to create a new benchmark for consumer involvement and participation. Download this paper to read more. |
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