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| FEATURED PAPERS & RESOURCES |
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| Online meetings as alternative to business travel |
| Business travel is coming under closer scrutiny: In Germany alone, companies spend
approximately 50 billion euros on business travel every year.
To partially offset this expense, many companies are replacing business trips with online
meetings. With this technology, customers and partners are able to communicate with images and audio over the Internet, while special presentation functions reinforce the personal aspects of a meeting. Software licenses, Webcams, and headsets are worth the investments. Companies that use Web meetings discover new methods of collaboration and reduce their own output of greenhouse gases. |
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| Get Them Talking: How Growing Participation Chains Will Grow Sales |
| Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.
Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful?
It's all about participation. Interactions - no matter how small - drive conversations, which drive business results. |
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| 15 Trade Secrets of Email Service Providers: What you need to know before choosing an ESP |
| Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP. |
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| A Solution to Poor IT and HR Lead Quality |
| In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals. |
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| | Ad Networks
| | Ad Management, Affiliate Marketing, Behavioral Ad Networks, Co-Registration, CPM Ad Networks, Lead Generation, Mobile Advertising Networks, PPC Ad Networks, Rich Media | | Ad Serving
| | Banner Advertising, Graphical/CPM, Prestitials, Rich Media | | Email Marketing
| | Database and List Managers, Deliverability, Newsletter Design | | Emerging Marketing
| | Behavioral Marketing, Blog Marketing, Classified Advertising, Instant Messaging Marketing, International Marketing, Local Marketing, Loyalty And Retention, Microsites, Monitoring and Measurement, Online Video Marketing, Podcast Marketing, Press Release Marketing, Social Networking, Viral Marketing, Wiki Marketing | | Interactive Agencies
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| | Marketing Conferences
| | | Search Engines
| | Classified Advertising, Directories, Google, Internal Search, Local Search, Mobile Search, MSN / Live Search, Paid Inclusion, RSS And Feed Directories, Vertical Search, Yahoo | | Search Marketing
| | Bid Management, Branding, Competitive Analysis, Content Development, Content Syndication, Keyword Research Tools, Link Development, Pay Per Click Marketing, Search Engine / Directory Submission, Search Engine Optimization | | Website Analytics
| | A/B Testing, Conversion Analysis, Heatmapping And Eyetracking, Multivariate And Taguchi Method | | Website Development
| | Banner Design, Content Personalization, Conversion Testing, CRM And Sales Tools, Domain Names, E-Commerce Software, Google Adsense, Landing Pages, Persuasive Architecture, Usability, User-Centered Design, Webforms, Website Hosting, Website Navigation |
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SPECIAL REPORT |
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How Can Advertisers Control the Quality of their Online Ad Traffic?
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In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns. Also includes a real advertiser’s perspective on driving better traffic quality. Listen now! |
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LIST YOUR PAPERS |
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Expose Your Company's White Papers To an Audience of IT Business Professionals and Buyers
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Click
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