Applications

Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences. SDL Tridion excels in personalization and multisite and multi-language functionality.

Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.

A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.

For 2010 and beyond, research firm Frost & Sullivan sees Web conferencing as a key catalyst for improving business processes by facilitating remote group decision-making and action. This paradigm shift repositions web conferencing as a strategic tool, not only an email or travel substitute.

This Frost & Sullivan whitepaper describes the new communications-enabled business processes (CEBP) and links it to web conferencing/collaboration.

Webtrends Mobile Analytics doesn't just gather mobile data, it helps you make sense of who your customers and prospects really are.

Poorly run Web site redesign RFPs are costing B2B companies significant time and budget. Get your RFP process off to the right start using proven framework that provides critical insight on a vendor's core capabilities and creativity relative to your business needs.

Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.

In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.

Cloud computing is driving a fundamental shift in the way organizations build, deploy and use applications, and it's raising expectations on how quickly and cost-effectively new IT functionality can be made available to the business.

The reality of today’s online environment is passwords are too easy to steal, guess or lose which leaves your customers vulnerable. Adding strong authentication to your Web applications can be a daunting task. VeriSign has developed five business strategies that address how to reduce the cost and complexity of deploying two-factor authentication.

With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .

If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.

No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!

Virtual collaboration and online meeting technologies are advancing SMBs’ reach without huge investments, thus allowing them to not only save costs and land more sales but to better educate consumers and business partners and serve a greater number of people lost by former logistical barriers. In turn, this knowledge transfer is allowing smaller companies to gain greater mindshare and reach new markets through numerous, innovative applications for traditional Web-based knowledge transfer technology.

UC combines voice, video, email and IM (instant messaging) into a unified platform. This Buyer's Guide explains the UC market and tells you what to look for in a UC solution.

Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.

Maximizing the effectiveness of your email marketing campaigns comes down to understanding and applying the latest trends, strategies and best practices. Download this in-depth report and learn how leading brands like Southwest Airlines, Jockey.com and Esurance are thinking outside of the box, with innovative program examples that break the mold and expand the definition of what's possible in an email marketing campaign.

This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.

This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.

This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.

In this paper emedia lays out the nine common applications of B2B white papers today, and colors our list with real-world examples taken from our 12 years of experience driving sales leads using quality client white papers. This paper is designed to invigorate your content planning, and to help you decide how white papers can best drive your lead generation program.

The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.

This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.

Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology.