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How Do You Score? Silverpop Benchmark Study of Lead-Management Practices

Published By: Silverpop Engage B2B Published Date: Mar 24, 2009

What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!

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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database

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How Do You Score? Silverpop Benchmark Study of Lead-Management Practices