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Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.

The August 2010 report 'Gartner Magic Quadrant for Web Content Management' has positioned SDL as a leader in Web Content Management (WCM). See how Web Content Management vendors were rated based on "Completeness of vision" and "Ability to Execute".

As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.

One of the major challenges facing manufacturers' marketing teams in their efforts to make reseller co-op marketing more effective is at the very heart of what defines the century-old co-op marketing concept -- the coordination and execution of programs and financial transactions across two separate organizations. Today, when the manufacturer is working with hundreds if not thousands of different resellers, the scale and breadth of the effort can be overwhelming. However breakthroughs are not only possible today,but quite achievable by applying specialized and fully integrated technology solutions, bringing co-op marketing management into the modern age.

Do you need to revamp or launch your company's translation and/or localization plan? How do you know? Where do you start? This free whitepaper from Jonckers Translation & Engineering will help you see where and why your organization needs to implement or improve localization based on your company's needs.

Webtrends Mobile Analytics doesn't just gather mobile data, it helps you make sense of who your customers and prospects really are.

This new white paper examines the key challenges remote developers and teams face while exploring the advantages of leveraging an online collaboration solution to instantly connect, eliminate travel and expedite projects.

Poorly run Web site redesign RFPs are costing B2B companies significant time and budget. Get your RFP process off to the right start using proven framework that provides critical insight on a vendor's core capabilities and creativity relative to your business needs.

A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?

This new white paper explores how to use intelligence and analytics to target marketing that drives more sales, increases the average value per customer and improves retention rates.

This new white paper explores which marketing events offer the greatest return on investment for your budget and staff.

Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and how they plan to optimize marketing efforts for maximum results.

Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.

Business owners are discovering why VoIP is such a powerful tool for maintaining a competitive edge. This informative paper will provide you with an understanding of how VoIP can be a transformative choice for your company's communications needs.

No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!

Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.

With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.

Virtual collaboration and online meeting technologies are advancing SMBs’ reach without huge investments, thus allowing them to not only save costs and land more sales but to better educate consumers and business partners and serve a greater number of people lost by former logistical barriers. In turn, this knowledge transfer is allowing smaller companies to gain greater mindshare and reach new markets through numerous, innovative applications for traditional Web-based knowledge transfer technology.

This new Quantum Leap Marketing white paper explores how to effectively market and sell services with Webinars so that you get even more mileage out of your services marketing budget.

Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? Cross your fingers no more!

Recruitment doesn't end with a job offer. It begins from the moment your business defines its candidate audience, and continues long after an employee leaves your company. CareerBuilder's Ultimate Recruitment Guide e-Book is a definitive how-to-hire guide compiled by our team of business experts.

This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.

Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.

Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!

A recent study by Focus found that ""Ninety percent of B2B buyers prefer to consume information online."" Problem is, there's a TON of content online. How do you make yours stand out from the rest? According to Ardath Albee, B2B marketing strategist and CEO of Marketing Interactions, the answer is relevance. In this new eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions. Read the eBook to learn:- 7 factors that play key roles in increasing the currency value of marketing content;- 8 methods of listening that will help you improve content relevance;- How to integrate different formats, create an editorial calendar and measure success.