Published By: Systemware
Published Date: Sep 07, 2018
Five key trends are shaping the enterprise content management (ECM) space. New business objectives, new market imperatives, and new cloud-based platforms compel technology and business decision makers to take a fresh look at their strategy and underlying platforms. This report will help enterprise architecture (EA) professionals make informed decisions about their content management agenda.
Published By: Systemware
Published Date: Sep 07, 2018
How’s your digital transformation going? What processes are you focusing on? Who’s leading the transformation? What technologies are a priority? What challenges do you face? To answer these questions, tap into the Forrester Data Global Business Technographics® Business And Technology Services Survey of your peers. Digital business pros should open this infographic to see the state of digital transformation.
Published By: MindTouch
Published Date: Mar 08, 2019
Chatbots are hungry and knowledge management is the secret sauce.
Chatbots are all the rage. They help customers find information and answers. They help contact centers automate tasks and create considerable efficiency gains. How, then, do organizations ensure their chatbots consistently deliver A+ experiences?
The answer is knowledge management.
Without the availability of rich, relevant content, chatbots have very little to work with during customer interactions. They won’t be able to accurately match user intent with the right information. And that’s no good for the customer. How knowledge management changes all that is the topic of our latest whitepaper.
Published By: AppNeta
Published Date: Oct 28, 2013
Let’s face it, users are impatient. They demand a blazingly fast experience and accept no substitutes. While the effects of poor performance are obvious, it makes one wonder about the relationship between client latency and the “perception of speed”. After all, the user can trigger many state change events (page load, submit a form, interact with a visualization, etc.) and all these events have an associated latency to the client. However, are certain types of latency more noticeable to the user then others?
WCM is more important than ever for digital transformation and optimization, so there is increasing pressure to "get it right this time round." After studying this report, decision makers keen to deliver effective digital experiences will be better placed to identify the most suitable vendor.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
As Mobile is the new normal for users to connect and consume content, you need to consider apps, mobile integration,security, analytics, development tools, life-cycle management, various mobile stakeholders, and the overall enterprise mobile ecosystem.
Consumers are hungry for social content that speaks to their unique needs, but they seldom turn to brands to get it. In order to satisfy this need, you have to reach consumers where they already are with content that adds value beyond what any of your products can offer. This eBook will guide you through the process of creating optimized content for social campaigns, including recipes, styled photo collections, instructional videos, product reviews, and more.
Published By: Progress
Published Date: Jan 22, 2019
Your consumers are multichannel mavericks. With the right content management system, marketers can create meaningful, multi-channel journeys. Delivering a compelling, personalized customer journey across multiple digital touchpoints has never been more important. At the same time, it’s also never been so complex—many organizations struggle to personalize their campaigns and build cohesive multichannel experiences that can engage prospects anytime, anywhere. With creativity and the right content management system at your side, you can create meaningful, multichannel journeys. Watch this webinar to learn more.
Sprawl isn’t just a problem for cities. IT sprawl can hurt organizations, too. If left unchecked, multiple systems and platforms can cause inefficiency to rise and customer satisfaction to fall. Instead, think like an urban planner and manage growth with a master plan. In this white paper, see how you can put IT sprawl in its place with a single, scalable information management platform.
IT sprawl can be a serious roadblock to your organization's future success, as disconnected information systems and multiple applications get in the way of overall performance. Instead, put sprawl in its place by thinking like an urban planner. In the complimentary e-book, learn how to manage growth with a master plan that uses a single enterprise information platform.
Published By: Seismic
Published Date: May 24, 2019
Recent research from CSO Insights found that 61% of organizations have a dedicated sales enablement function; however, not all enablement teams are equally effective. In fact, only 34% of organizations are effective while the majority, 66%, meet some internal expectations and end up with average results.
Watch the webinar to learn how to:
? Put the customer as your primary focus
? Formalize collaboration with clear accountability
? Utilize tactical content management
? Leverage state-of-the-art enablement technology
In this webinar you'll learn the secret to achieving an ultra-efficient, revenue-generating sales and marketing engine.
Published By: Seismic
Published Date: May 24, 2019
Implementing a sales enablement strategy is one of the most effective ways you can transform your sales and marketing teams.
Organizations that have undertaken a sales enablement initiative have seen a 350% increase in content usage, 275% boost in conversions, and 65% more revenue generated by new reps.
In this webinar, we’ll share the 3 biggest mistakes companies make when implementing a sales enablement strategy to ensure you don’t fall victim to these pitfalls.
You'll walk away with the framework for implementing a sales enablement strategy that will enable you to:
? Increase Sales Productivity
? Improve Sales and Marketing Alignment
? Increase Efficiency of Content Management
? Unlock Deep Content Insights and Analytics
The consistent delivery of an unmatched guest experience doesn’t happen by accident. It takes an unyielding dedication to excellence. And after more than 12 years of designing purpose-built digital signage solutions for the hospitality industry, we know what it takes to provide enduring value for your guests while also making content management easy for each of your end users.
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution.
WebSphere Commerce and content management integration allows retail marketers to quickly make changes in the ecommerce platform directly from within the content management system. No coding. No dependence on IT. Find out how with e-Spirit.
Published By: IBM APAC
Published Date: Jul 16, 2018
Elinar Oy Ltd
Jumps to the front of the pack with disruptive innovation powered by AI technology
Artificial intelligence (AI) solutions can—and will—transform processes across every industry. Long-time innovator Elinar saw an opportunity to take its content management solutions to new levels with AI technology. By choosing IBM infrastructure, the company enabled faster, easier development, exceptional performance and shorter time-to-market.
Forrester Research, Inc. has named SDL a Leader in "The Forrester WaveT: Web Content Management for Online Customer Experience, Q3 2011" independent report (July 2011). According to the report, "SDL's globalization and localization functionality remains a differentiator."
This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.