Customer Interaction

This paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching your visitors' passion and to figure out the "best fit" for the new opportunities that present themselves.

This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.

Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.

This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.

This white paper presents interactive best practice tips to guide you when using conversational marketing tactics for richer, more mutually rewarding brand engagements with your customers. These tips will help mitigate risk while shortening time needed to develop your own interactive marketing competency.

Download this free white paper from Jive Software to learn how Social Business Software can help build your online community.

Brand marketers invest billions to create an emotional connection between their brand and prospective customers. As media fragments and customers increasingly engage with the brand in ways outside the direct control of the corporate marketer, brand positioning and messaging and the building of emotional connections with consumers becomes more challenging.

Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?

This whitepaper is a call-to-action for all marketers to re-assess antiquated outbound marketing techniques. Marketers need to develop dialogues with customers and prospects to deliver relevant, timely, personalized information throughout the customer lifecycle and reinforce consistent messages across inbound and outbound channels.

Your highest priority is to grow your business, and your business tools should help you achieve that goal. Sage SalesLogix provides a complete view of customer interactions across sales, marketing, customer service, and support so your teams can collaborate and respond promptly and knowledgeably to customer inquiries and opportunities.

I realize everyone is telling you social media marketing is a unicorn, but maybe it's just a horse? Sure, social media marketing differs from the marketing we're used to in that it puts the company and our customers on the same-rather than opposing-teams. But beyond that, isn't social media similar to traditional channels that have come before it?

TurboTax now uses CoTweet to interact with customers via Twitter, making it quicker and easier for the company to connect with its customers.

As far as we're concerned, email and social is a match made in heaven. But we asked 350 other marketers too - just to make sure.

Many marketers find themselves thrust into a world where they've lost control. While some see the social media frontier as a great opportunity, many see it as the Wild West - a place where things can quickly get unmanageable.

As consumers interact online, online marketers need to track their moves. Unfortunately, different marketing systems and vendors make it difficult to truly understand how the range of online marketing efforts work together to influence customers. With limited resources, many marketing directors are making critical decisions based on hunches and happenstance.

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.

This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.

This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.

Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.

Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.