2017 and 2018 were not easy years to be a CIO or CISO, and 2019 isn’t showing any signs of being easier. With so many career-ending-level data breaches in 2017 (e.g., Equifax, Uber, Yahoo, to name a few) and with the stronger regulatory requirements worldwide, CIOs/CISOs have a corporate responsibility to rethink their approach to data security. Regulatory compliance aside, companies have a responsibility to their customers and shareholders to protect data, and minimize its exposure not only to external attackers but also to employees. The most common method of data breach in 2017 was a phishing email sent to a company’s internal employees (See 2017 Data Breach Investigation Report), This makes employees unwillingly complicit in the data breach. Over 80% of successful cyberattacks have a critical human element that enabled them. The average employee who opens the innocent-looking attachment or link, is unintentionally jeopardizing a company’s data. While there is no 100% protection, th
Enterprises are cobbling together all the pieces that make up a digital business - improved analytics, scalable architecture, automation, and more engaging customer experiences, just to name a few. At the same time, they're facing the ever-present threats of cyber attacks and data breaches.
1994. The first-ever banner ad launched. The first “click here.” Now, 25 years later, spending on digital advertising is big business — and it’s becoming more sophisticated, more customer-focused, and more dynamic. That’s exciting.
At Adobe, we've been there from the early days — providing designers with digital creation tools to build ads. And offering advertisers an industry-leading, independent ad platform to ensure ads effectively reach target audiences across channels. We're proud to be part of advertising history and to be helping our customers succeed. We can't wait to help lead the next 25 years of digital advertising.
Turn leads into customers. Reengage cold ones. Welcome new subscribers and remind them to renew. All of these practices are possible one to one. But what if you’re a marketer who needs to reach millions? Take a look at Marketing Automation Workflows Every Marketer Should Know and learn how to improve engagement, gain more qualified leads, and drive ROI at scale.
Published By: Cisco EMEA
Published Date: Jun 19, 2019
The EU’s General Data Protection Regulation (GDPR) became enforceable on May 25, 2018, and privacy laws and regulations around the globe continue to evolve and expand.
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally.
"Extracting value from data is central to the digital
transformation required for businesses to succeed
in the decades to come. Buried in data are insights
that reveals what your customers need and how
they want to receive it, how sales, manufacturing,
distribution, and other aspects of business operations
are functioning, what risks are arising to threaten
the business, and more. That insight empowers your
businesses to reach new customers, develop and
deliver new products, to operate more efficiently
and more effectively, and even to develop new
business models. "
Whether your company has been selling online for 20 minutes or 20 years, you are
undoubtedly familiar with the PCI DSS (Payment Card Industry Data Security Standard). It
requires merchants to create security management policies and procedures for safeguarding
customers’ payment data.
Originally created by Visa, MasterCard, Discover, and American Express in 2004, the PCI DSS
has evolved over the years to ensure online sellers have the systems and processes in place
to prevent a data breach.
From its conception, this special edition has had a simple goal: to help SAP customers better understand SAP HANA and determine how they can best leverage this transformative technology in their organization. Accordingly, we reached out to a variety of experts and authorities across the SAP ecosystem to provide a true 360-degree perspective on SAP HANA.
If you’re a small-to-midsized business (SMB), you know that you’re operating in a fast-paced, ever-changing business environment. Customers want their demands met instantly, and increasing competition multiplies the pressure you’re under. If you can’t deliver, you can be sure somebody else will.
Fortunately, the technology landscape is changing the way you do business. Mobility, social media, and Big Data are leveling the playing field and making it possible for companies like yours to access more sophisticated technology, reach bigger audiences, target their messages, and innovate in their offerings. Yet nothing has changed the landscape so much as the cloud.
Published By: Cisco EMEA
Published Date: Mar 26, 2019
Most organizations have invested, and continue to invest, in people, processes, technology, and policies to meet customer privacy requirements and avoid significant fines and other penalties. In addition, data breaches continue to expose the personal information of millions of people, and organizations are concerned about the products they buy, services they use, people they employ, and with whom they partner and do business with generally. As a result, customers are asking more questions during the buying cycle about how their data is captured, used, transferred, shared, stored, and destroyed. In last year’s study (Cisco 2018 Privacy Maturity Benchmark Study), Cisco introduced data and insights regarding how these privacy concerns were negatively impacting the buying cycle and timelines. This year’s research updates those findings and explores the benefits associated with privacy investment.
Cisco’s Data Privacy Benchmark Study utilizes data from Cisco’s Annual Cybersecurity Benchma
Published By: Freshdesk
Published Date: Aug 15, 2016
Every helpdesk agent at every customer support team, anywhere in the world, dreams about Inbox Zero. However as most businesses grows from just a handful of support queries to hundreds of customers chocking the support hotline, they make the mistake of going on a hiring binge to reach that elusive promised land.
The only problem? Hiring more support staff may not be the best way to scale up your customer support. This whitepaper talks about how you can scale your customer support without blindly scaling the team, with tips, ideas and insights like:
- How to puncture the customer support hot-air balloon
- Proactively identifying red flags and overloads
- Top 4 things to know before you hire
- Monitoring, understanding and reporting support trends
- Tips to streamline your support process
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
In saturated, contested telecom markets, credit origination has become a strategically important capability in acquiring and retaining the right mix of customers. Being quick and adept at making enormously complex decisions — involving product bundle eligibility and pricing, deposits, credit limits, device financing rates and terms — has far-reaching effects beyond market share and current revenue.
"Technology has made it possible for small businesses to reach more customers in new ways, resulting in some of the most high-growth businesses today. This new Age of the Customer brings a world of opportunities, as well as a few challenges. You can reach more potential customers than ever before, but you also have more competition for their attention and dollars.
The good news is that in this high-competition, high-reward environment, businesses that are part of the Salesforce ecosystem are at the center of this new economy. Read on to learn more."
"One of the simplest steps that yields the biggest impact is changing the way employees and customers work with documents. Improving document workflow, removing unnecessary paper-based processes, and reducing errors can be a game changer.
In this eBook, we will explore five key areas where a far-reaching digital strategy can help you save money, increase productivity, and ultimately be more profitable. "
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
Employees, devices, and applications are no longer locked away inside the corporate perimeter. They’re on the web and on the go. Providing security for a new breed of anytime, anywhere workers and cloud-based applications requires a novel approach: a zero trust security model.
Assuming that every user, request, and server is untrusted until proven otherwise, a zero trust solution dynamically and continually assesses trust every time a user or device requests access to a resource. But zero trust offers more than a line of defense.
The model’s security benefits deliver considerable business value, too. Read this white paper to learn more about:
-Protecting your customers’ data
-Decreasing the time to breach detection
-Gaining visibility into your enterprise traffic
-Reducing the complexity of your security stack
-Solving the security skills shortage
-Optimizing the end-user experience
-Facilitating the move to the cloud
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
Customers have caught on that support interactions are getting better. When they reach out, they’ve come to expect an instant response that says “we’re here for you”. When they want information, it’s expected to be accurate, up-to-date, and easily accessible. Essentially, they come to expect efficiency during support interactions.
As a result, businesses are becoming more cognizant of their self- service offerings. Customers want to be left feeling empowered; it’s even better when they can do so on their own. Self-service saves time for agents, cuts down on organizational costs, and leaves the customer with a positive outlook of a brand.
This eBook delves into how AI can enhance your customer self-service offerings with automatically-generated knowledge bases, content cues for your service agents, and chatbots.
This is the second part of the Ponemon Institute’s 2015 Cost of Failed Trust Report, which reveals the damaging impacts on global
business from unprotected cryptographic keys and digital certificates. This new report reveals that most companies lose customers, suffer costly outages, fail audits, and experience breaches due to unprotected and poorly managed keys and certificates.
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
Digital transformation isn’t a technology or a product. Rather, it’s a philosophy for using digital assets to change the way an organization runs. It involves realigning technology and modifying business processes to better engage employees, customers and other constituents of the extended enterprise.
Digital transformation significantly improves the performance and reach of an enterprise and has become a top priority for IT and business leaders across the globe.
Read on to find out how Cisco's Architecture can enable Digital Transformation.
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.