Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.
Published By: Optimizely
Published Date: Apr 06, 2018
Welcome to the conversion best practices toolkit from Optimizely!
You’re already one step closer to delivering meaningful digital experiences and turning prospects into customers. In an increasingly competitive landscape where customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition can be a big challenge. In this toolkit, you’ll find a variety of resources aimed at helping you identify conversion optimization opportunities and acquire new customers with greater efficiency.
Many industry experts advise automotive companies to embrace digital transformation. At the heart of that mandate is the need to satisfy rising customer expectations for fast, secure, always-on services delivered seamlessly across all channels and devices. Read the seven top considerations as you embrace digital transformation.
Published By: Evariant
Published Date: Mar 28, 2019
Healthcare marketers look to drive growth for their organizations, the orthopedic service line is incredibly competitive; digital trends show that orthopedics is one of the most searched services in healthcare. This guide explores five critical steps to building, implementing, and executing an optimal multi-channel orthopedic service line campaign.
Published By: Progress
Published Date: Oct 09, 2017
As the digital revolution continues to transform how businesses interact with their audiences, consumers are increasingly demanding new forms of empowerment. Companies must address these demands to craft a better customer experience, especially as more brands begin to engage their audiences through mobile channels.
Traditional organizations across the globe are transforming to compete against digital-only players, in restructuring to put the customer first. The world’s buying behavior - and people’s behavior in relation to technology - is quickly changing in connection with online distribution channels, smart devices, and their interplay with offline touchpoints. Siloed business systems and their old reporting lines need to shift, and synchronize - fast.
Digital transformation has pioneered an ever-evolving landscape in the omnichannel retail experience. To efficiently meet consumer demands, retailers consider a fully immersive omnichannel customer experience as integral to their engagement strategy.
With increasingly varied technologies such as NFC-based payments, digital signage with rich-media experiences, wireless technologies and IoT technologies—present great opportunities and complexities.
New technologies are often being rolled out without a centrally managed approach leading to siloed solution landscape, making deployment difficult. Uncover the path to simplify and automate, where the Reliant Platform delivered performance, scalability, reliability, security, and inter-operability Reliant needs for retail applications.
As customer care channels continue to evolve and
expand, there’s been a lot of debate about which channels
customers actually prefer to interact with brands. Many
reports say that millennials prefer digital channels—like web
chat or texting—while older generations still prefer voice
channels. Previous Interactions research has shown that
this isn’t necessarily the case, and that the issue of channel
choice is often far more complex—depending on factors
such as the company consumers are trying to contact,
and the complexity of the issue the consumer is trying to
Published By: Salsify
Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall.
This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including:
An analysis of more than 500,000 Amazon search results pages
A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify
Data and stories from individual Salsify customers that invested in product content optimization
Salsify is the product experience management platform for thousands of brands and retailers worldwide.
Published By: Salsify
Published Date: Mar 15, 2019
With over 10,000 SKUs across two divisions and multiple brands, seasonal and home decor manufacturer and distributor The Gerson Companies needed a better way to organize product market data and expand across hundreds of retailers. After investing in product experience management, the company was able to centralize product information in Salsify and empower its network of independent retailer with the data needed to sell successfully online.
Featuring: Orin Borgelt, Chief Technology & Sales Officer
Learn more about the step-by-step approach The Gerson Companies team took to take control of their data and increase sales on the digital shelf:
Build a centralized, flexible, and accessible source of production information to arm all divisions of Gerson with the most up-to-date product inventory.
Meet requirements for retailers. The Gerson Companies uses Salsify to syndicate product information across the digital shelf for their B2C divisions.
Develop a new sales channels: Gerson uses Sa
Five things every CMO should know about APIs.
APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together.
In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses.
APIs open opportunities for new distribution channels
APIs connect businesses and enable growth with partners and developers
APIs are the foundation for data exchange in digital ecosystems
APIs create more customer value with existing business assets
Fill out the form to get the ebook and receive a copy via email.
How Six Companies Innovate with API Management
Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers.
In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
The digital economy is dramatically changing how consumers shop and interact with businesses.
They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business.
Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research.
The facts are:
Utilizing multiple channels has become the ‘new normal.'
Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business.
Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations.
Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
Published By: Keynote
Published Date: Apr 23, 2014
In the world of digital interactions, the margin between success and disengagement or abandonment is measured in milliseconds. With the exploding adoption of advanced smartphones and tablets, you need a mobile-first approach to engaging with customers and employees. And as your mobile initiatives are delivered at increasingly rapid rates, the quality and reliability of the mobile apps, mobile web and connected services that support them has become critically important.
For the technology teams delivering customer and employee services in the mobile channel, it is important to understand that performance monitoring solutions which work for the desktop cannot be simply applied to mobile. Managing the mobile end user experience requires an understanding of the challenges posed by the complexities of the mobile environment. This paper will reveal the 4 pillars of mobile performance, plus offer strategies for accurately monitoring mobile end user experience so you can continuously improve.
Published By: Genesys
Published Date: May 10, 2016
When people engage via digital touchpoints with your organization, they may forge seemingly random, winding paths along their journeys. Yet, no matter how many channels or interactions are involved, for the customer it is a single experience.
Regardless of the industry, your customers are digital and always on; your business should be, too. As such, today's forward-thinking business has increased its use of digital channels and ecosystems to engage with and serve its customers. To do so, a well-crafted business continuity / disaster recovery (BCDR) plan can ensure a company's ability to keep its business uninterrupted and maintain its survival, despite unforeseen disruptions. Read this Forrester technology adoption profile to learn the mission-critical nature of and how to maintain an always-on business presence.
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver.
We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
At the center of every shopping experience is the payment process. The way that brands
connect their products and services to their customers, and in turn receive their payments, is
the foundation upon which shopping is built. Digital payments, both online and in-store, are
transforming that foundation.
80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have
become a primary stream of revenue for brands across all channels1. While offering digital payment options has the
potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity
that is challenging to keep up with.
Between the expanding number of digital payment technologies, the increasing number of devices payments can be
completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will
be successful for every person on every device and in every location.
In the midst of an overwhelming amount of disruption taking place in the retail banking industry, a clear path to success has emerged. Banks that want to continue to gain and retain loyal customers must make it easier to bank with them.
According to a survey that included 760 different banks and credit unions, the most important priority for 2017 and beyond is the removal of friction from the customer journey.1
To clarify, today’s customer journey includes both the customer experience at local branch locations as well as their experience while interacting with websites, mobile apps, smart watches, and anything else that is connected to the Internet.
The battleground for customers has shifted to the digital world, and retail banks must adapt quickly as crafty Fintech startups and tech giants like Amazon, Apple, and Google continue to push the limits of what is possible with technology.
If digital channels aren’t approached correctly, they can add complexity to the customer experience in
Published By: Location3
Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store