Business executives and managers at
business-to-business (B2B) enterprises care
about time, money, competitive advantage,
customer loyalty and growth. Few pay much
attention to the vital IT infrastructure that
supports transactions and collaboration with
trading partners—though that B2B backbone
directly affects performance and profitability. In
fact, just 26 percent of business managers view
B2B integration as a competitive differentiator,
according to a study for IBM by Vanson Bourne,
a research consultancy.
As a result, many enterprises continue to utilize
manual and error-prone emails, faxes and file
transfers for B2B transactions. Reliance on
complex, brittle and antiquated systems to
exchange critical data impacts time to market,
cost-efficiency and satisfaction across
suppliers and end-customers. Modernization of
B2B integration in recent years has moved
forward in fits and starts, often undermined by
competing priorities and misalignment between
business and IT managers.
Published By: Proofpoint
Published Date: Apr 06, 2012
Gartner, Inc. positions Proofpoint in the Challengers quadrant in its 2011 Magic Quadrant for the Enterprise Information Archiving (email archiving, file archiving, social media archiving, retention management, eDiscovery, search, legal hold) market.
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
Please join us to get answers to those questions and:
- Better understand today’s enterprise email market and how to assess the value of different email solutions
- Find out why IBM was named worldwide market share leader in enterprise social networks for the sixth consecutive year
- Learn why customers who left IBM are coming back
- Expand your understanding of IBM’s range of products, solutions and services in this area, including Notes/Domino and Verse
In many enterprises, marketing is a multichannel effort that
includes a wide range of touch points. The touch points
range from websites and email promotions to traditional print
advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the
offers the customers previously accepted or rejected. In addition,
emails launch without reference to online promotions and
websites present messages that disregard their visitors’ previous contact history.
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
Published By: Silverpop
Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.