Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
The growing need for data governance, risk and compliance, data analysis and data value still drives strategic requirements in metadata management and the growth of its solutions. Data and analytics leaders can use this vendor evaluation to find the most appropriate solution for their organization.
"Managing and securing endpoints with conventional mobile device management (MDM) or enterprise mobile management (EMM) solutions is time-consuming and ineffective.
For this reason, global IT leaders are turning towards unified endpoint management (UEM) solutions to consolidate their management of smartphones, tablets, laptops and IoT devices into a single management console.
To increase operational efficiency, maximize data security and deliver on their digital transformation goals, they’ll need a UEM platform that does more than just promise success. The answer is a smarter solution, built for today, that brings new opportunities, threats, and efficiency improvements to the forefront.
With Watson™, IBM® MaaS360® UEM features cognitive insights, contextual analytics, and cloud-sourced benchmarking capabilities. It helps you make sense of daily mobile details while managing your endpoints, users, apps, document, and data from one platform."
Published By: MindTouch
Published Date: Mar 08, 2019
Better with knowledge management.
To operate effectively, chatbots need to be able to quickly match user intent to relevant information. This means querying the available knowledge sources for answers. As it turns out, the better organizations structure, organize, and publish this information, the better their chatbots will be. This puts next-gen knowledge management solutions square in the middle of the chatbot conversation.
There is a better way to master your client’s network, and it all begins with better network management strategies and tools that go beyond endpoint management alone. With these new solutions, you can drive down wait times through dynamic self-help options, see all of the device connections to take action before something goes wrong, and script out solutions for common problems—all from information in one easy and convenient place.
Which bot management solution is right for you?
Bots are responsible for 30% to 70% of website traffic. They range from good to middling to bad, and from simple to sophisticated. Many bot management vendors say they can solve your bot problem. But can they really?
This e-book provides guidance on how to evaluate bot management solutions and understand what the differences mean for you and your customers. We cover the top 10 things to consider when selecting a bot management solution, from accuracy and API protection to flexibility and resilience over time.
In this whitepaper, industry expert Michael Volkov, CEO of The Volkov Law Group, LLC, shares key questions no business can afford to overlook when evaluating and selecting vendor risk management solutions.
Published By: Dynatrace
Published Date: Apr 16, 2018
Application performance management (APM) is an IT discipline that continues to evolve as new technologies appear. The new wave of microservices architecture and containerization has led to what is referred to as cloud-native development, and this approach has one of the fastest adoption rates of any new technology we have witnessed. With cloud-native environments there is the need to monitor and manage these new types of applications, but the challenge is that they are quite different from traditional monolithic systems.
This report delves into what the differences are, how these affect how they are monitored, and how a new generation of vendors have stepped up and introduced novel solutions to meet these challenges. We also examine the incumbent leaders in the APM market that have transformed their solutions to expand and cover cloud-native environments.
Today, as IT departments struggle to design and implement solutions capable of managing exponential data growth with strict requirements for application scale and performance, many
of them are turning to in-memory data grids (IMDGs).
Published By: BMC ESM
Published Date: Aug 19, 2009
Virtualization adds a whole new level of complexity to the IT infrastructure, introducing new challenges in every step of the process – from planning to configuration and management. Read how effective service management can help tackle the challenges of virtualization in this white paper from BMC Software.
The Responsive Process Management (RPM) Suite from Progress Software enables a high level of operational responsiveness for communications service providers. Faced with a need to gain a competitive advantage and create connections with customers, communications service providers require a flexible, integrated management suite that adapts to shifts in consumer interactions and market conditions in real time. Progress RPM based OSS/BSS solutions meet these challenges without the need for a massive overhaul to existing systems and infrastructure. Download this free whitepaper to learn more about how the communications industry can leverage Progress RPM to achieve operational responsiveness.
Learn how marketing operations management can propel your customer intelligence solutions and see how Forrester Consulting has deduced that this can also help your organization save money, while increasing benefits.
Published By: Data Stax
Published Date: Apr 27, 2012
This paper examines key data management challenges facing modern businesses and explains how DataStax Enterprise provides the first post-relational database solution to handle real-time, analytic, and search data without using RDBMS solutions.
Published By: Workday
Published Date: Apr 24, 2019
Colleges and universities cherish individuality. Every institution is different, and all contain schools and units with distinctions of their own. But there is still a drive to efficiency, especially in this era of diminishing resources. How do you combine the decentralized requirements of a university with its need to operate more effectively? For Cornell University, Workday Human Capital Management and Payroll solutions provide the answer.
Ovum takes a representative group, across new to established leading vendors and provides a SWOT analysis of their solutions, and conducted a comprehensive features assessment with the results summarized in the Ovum APM Rainbow Map.
In today's economy, businesses need to be always-on. In this webcast featuring guest speaker IDC Research Vice President, Mary Johnson Turner, we'll uncover how 2012's biggest trends are impacting Application Performance Management (APM).
Without a standard and secure environment for social media, your organization remains vulnerable to malware, unauthorized or fraudulent accounts, and data leakage.
IT departments are usually the ones who get called in to clean up the mess. Why not take control of the situation now?
Download this guide to HootSuite Enterprise for IT departments today.
Companies today can’t just “bolt on” mobile capabilities. To succeed, you have to put mobile first. Read—Moving Beyond BYOD to Mobile First: A 3-Step Approach for CIOs—to learn how a making mobile a core part of your IT strategy increases revenue.
Stop us if you’ve heard this one before: The learning management system is dead. The LMS is mentioned in learning the same way that people talk about applicant tracking systems in recruiting and performance evaluation solutions in talent management. They’re the technologies people love to hate. The solutions people want to love? Many times, these are the so-called “next-generation solutions.”
Global executives believe the key to delivering profitable growth is a 20% increase in staff productivity, above current levels. However, employees are stretched to their limit; 80% report increased workloads and 55% say they can no longer handle the resulting levels of stress. Effective talent measurement can improve performance and productivity across the workforce by placing the right people in the right roles, and identifying and nurturing those that are most likely to succeed.
Published By: Verizon
Published Date: Nov 14, 2013
Learn 7 advanced cyber-security threat management solutions in order to prevent data breaches and strengthen your organization’s ability to detect and respond to these threats in days instead of months.