Reporting

Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences. SDL Tridion excels in personalization and multisite and multi-language functionality.

Help transform how organizations learn, grow, communicate, and collaborate with social video, digital signage, and IPTV systems.

Nearly every business person regardless of their role – be it marketer, salesperson, consultant, engineer, or business owner – has acquired a second responsibility: project manager. In their desire to move quickly and keep costs low, many of these business people turn to the ubiquitous spreadsheet for help. Using a spreadsheet to track, update, and consolidate project information means spending valuable time on project administration – sending, receiving, and finding e-mails; cutting, pasting, consolidating, and reporting information; and reformatting, saving, and e-mailing spreadsheets.

The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.

There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.

For marketing managers and business owners, understanding how Online marketing and your Web presence impact the bottom line is critical. Even more important, setting specific goals around the attraction and conversation of Web traffic is a strategic means of aligning online activities with offline marketing in a way that puts the business goals in the front and center of your marketing efforts.

More than 7,000 organizations worldwide rely on ExactTarget's Interactive Marketing HubTM to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites using the world's first Interactive Marketing HubTM. The best part? Marketers can manage each aspect of their multi-channel marketing campaigns from a single interface.

More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.

Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.

A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.

The merger of contract management processes with sales processes will become a top priority for CEOs and CFOs as the ability to get contracts signed, tracked and filed becomes a critical component in driving revenues. According to a recent study by Aberdeen Group: "Within the next two years, the percentage of a company?s revenue that is dictated by contracts will increase from 56% to 68%." From renewals to projections and compliance, the ability to close the contract in the shortest timeframe possible and readily access the executed contracts across the enterprise will become the leading performance indicator of a company?s long term success.

Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.

Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.

 Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.

This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.

With careful monitoring of competitors’ sites and reporting of any violations of search engine terms of service found, search engine results can in fact be directly affected. Learn how to identify your online competitors as well as common issues that can lead to reportable SEO violations.

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