Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Published By: First Data
Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
The Security Operations Center (SOC) is where security data is transformed into an effective response to attacks. From investigating threats and scanning for vulnerabilities, to reverse-engineering malware and developing new security content to identify the latest threats, the SOC is a critical piece of the security puzzle. Learn how Alert Logic’s SOC operates to protect IT infrastructure from on-premises data centers to the cloud.
Guru Labels, a specialist label printing company, deploys Sage Business Cloud Enterprise Management to replace a variety of stand-alone systems with a single, integrated solution that could bring together data from Guru Labels’ manufacturing, inventory, purchasing, finance, CRM an sales systems. It enables the business to improve job scheduling, reduce costs, retain margins and provide rapid responses to quotes that ultimately leads to high customer satisfaction rates.
The threat landscape has evolved and the traditional approach to endpoint security cannot keep up. Detection/response is not an acceptable approach. There are a number of approaches to prevent threats on the endpoint and their ability to prevent unknown and zero-day threats varies widely. Join this webinar featuring a guest speaker from Forrester where we will discuss the findings from a recent commissioned survey they conducted that evaluates these approaches and illustrates that exploit prevention and integration with a network security platform are must-have capabilities. Forrester will also summarize their recommendations for prevention of advanced threats on the endpoint.
Empowering the Automotive Industry through Intelligent Orchestration
With the increasing complexity and volume of cyberattacks, organizations must have the capacity to adapt quickly and confidently under changing conditions. Accelerating incident response times to safeguard the organization's infrastructure and data is paramount. Achieving this requires a thoughtful plan- one that addresses the security ecosystem, incorporates security orchestration and automation, and provides adaptive workflows to empower the security analysts.
In the white paper "Six Steps for Building a Robust Incident Response Function" IBM Resilient provides a framework for security teams to build a strong incident response program and deliver organization-wide coordination and optimizations to accomplish these goals.
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention.
Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates.
In this webinar, you'll learn:
TripAdvisor's messaging strategies for increasing open rates by 15%
How to structure a multi-touch nurturing workflow to sustain a relationship with candidates
A breakdown of TripAdvisor's Attract, Engage, and Convert model
Why they emphasize employee-generated content as vital to branding and candidate engagement
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
Published By: IBM Unica
Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
Published By: AcquireWeb
Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
Published By: SPSS Inc.
Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
Choosing the right reviews solution is one of the most important decisions you’ll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites.
TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
As IT demands mount, IT organizations simply no longer have the luxury of spending resources to verify every vendor promise. Systems just need to work, while delivering a future free from costly data migrations. As a response, IT vendors have begun to offer guarantees in performance, guarantees in data reduction rates, guarantees in data deduplication, or free upgrades. These programs, however, are often limited to a single storage or data protection product offering, typically with all-flash technology. Dell EMC solutions, powered by Intel® Xeon® processor goes one step further with a program that delivers a future-proof infrastructure promise that extends to its larger storage, hyperconverged, and data protection portfolio and provides support across both generational and architectural transitions.