Romi

People have more media choices than ever to research the products and services they buy. CMOs are challenged to rationalize their budgets and demonstrate increasing ROI while embracing new media and distinguishing the media consumptions of their customer. Next generation media mix optimization is how winning marketing organizations will allocate their investments to target high-value audience and media options, while delivering accurate attribution, cross channel measurement and tools for high-performance planning.

As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.

Webtrends Mobile Analytics doesn't just gather mobile data, it helps you make sense of who your customers and prospects really are.

As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.

Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.

It's become a business imperative to maximize operational effectiveness, trim costs, standardize and streamline processes, achieve economies of scale and increase competitive advantage. Today's most successful leaders do this in a way that balances the greater good of the enterprise with the competing demands of their autonomous businesses that must respond to the individual needs of their markets. A more collaborative model that helps leaders of complex businesses to maximize effectiveness is gaining traction. Four prominent business leaders discuss their challenges and successes in shifting to this shared business model.

In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Also, find out how to maximize privacy, security, speed, and ease of use. Find out why countless companies are making the move—download your copy now.

This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.

This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.

Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.

This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.

As a marketer, you've heard about "leading-edge" organization that can solve your "mission-critical" business problems. But ExactTarget is different. We believe that results ultimately define success- not adjectives. So if you're ready to take your email, mobile, and social media marketing to the next level, read more to learn how ExactTarget can help you achieve real results.

It's become obvious that subscriber data is what fuels relevant communications. But with so much data in so many places, using the information you've gathered to help grow your business seems impossible without a solution that's easy to use, quick to implement, and simple to integrate with your interactive marketing system-unless you've invested in an integration from ExactTarget.

It may be easily understood SEO can immensely help marketing efforts, yet with so many providers available, the process of deciding upon a service can be confusing. First, it is important to understand what search engine optimization is and what it can do for your company. Basically, SEO providers employ a number of tactics to gain positive momentum for your Web site on the search engines. Using specific, germane words and phrases related to a site's goods and services, an SEO service helps to make the site widely recognized by consumers and attract more revenue.

In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.

Video email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers.

Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.

Learn what you need to know about Web conferencing in Inside CRM's comprehensive buyer's guide.

There are a number of guaranteed SEO companies, but many of these guarantees are meaningless and about as useful as leprechaun repellent.  Learn what to look for to avoid being taken advantage of by unscrupulous SEO companies.

Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.

The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.

Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.

As technology and services in email marketing expand, marketers are beginning to have more options than ever before. Goodmail Systems recently conducted a study of top e-retailers to see how these companies have adopted social networking in their email campaigns.

Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.