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This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's brains and behavior.

The August 2010 report 'Gartner Magic Quadrant for Web Content Management' has positioned SDL as a leader in Web Content Management (WCM). See how Web Content Management vendors were rated based on "Completeness of vision" and "Ability to Execute".

Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.

Download 7 Secrets to Automate Analytics for Growth to ensure your online interaction data is driving revenue.

This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.

For 2010 and beyond, research firm Frost & Sullivan sees Web conferencing as a key catalyst for improving business processes by facilitating remote group decision-making and action. This paradigm shift repositions web conferencing as a strategic tool, not only an email or travel substitute.

As an industry, our ability to seize the potential for social media for lead generation is stifled by one thing: an outdated mindset. We still think advertising is advertising and social media is something else. In fact, advertising and social media are the same thing: they're content. The moment we realize that all marketing is content, we can break through the campaign mindset and find new ways to fuel powerful brand interactions-the kind that sell stuff. In this white paper, I'll recommend several ways to transform your Web site into a lead generation machine with an approach White Horse calls distributed content marketing.

Webtrends Mobile Analytics doesn't just gather mobile data, it helps you make sense of who your customers and prospects really are.

Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.

Based on in-depth interviews with Web conferencing users, this new Wainhouse Research white paper explores the value of Web conferencing for catalyzing team interaction and collaboration.

Poorly run Web site redesign RFPs are costing B2B companies significant time and budget. Get your RFP process off to the right start using proven framework that provides critical insight on a vendor's core capabilities and creativity relative to your business needs.

You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.

What If You Could Find The Prospects Who Are 8x More Likely to Buy? Research shows that prospects with associated key sales triggers are red hot.

In this brief white paper we will describe the economic "reset" that is changing the rules for creating value.

This new 1080 Group white paper explores the 7 critical mistakes made when presenting online and how to avoid them. The paper also includes a handy preparation checklist for presenters.

Join us for this on-demand webinar from Gigya - Social is the next Search: Is Your Site Ready? Learn more about balancing your social media strategy with three experts Jeremiah Owyang, David Yovanno, and Seth Greenberg.

Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."

Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.

As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.

This Essential Series eBook examines the seven reasons customers do business online and offline; discuss how to use that customer's decision-making to build a trustworthy web site; and gives guidance on making a good web site great by adding professionalism and reputation-enhancing visual cues.

This article is about how you can make the most of each and every business opportunity. By incorporating technology in the form of a Listening Dashboard, to give you a competitive advantage, you will end up enjoying the long-term relationships and repeat business that is every business person's goal.

Through a collaborative, groundbreaking study with three prominent U.S. business schools, Senn Delaney has discovered that people who operate from a unique set of three core principles consistently perform at the top 10 percent of performance ratings. The joint study and subsequent research and surveys led to creation of our new, evidence-based, practical performance model that can be taught, practiced, reinforced, applied and measured.

Learn best-practices for implementing a social software strategy, as leaders from Nike, Cisco, and Forrester share advice and anecdotes in a Social Business Software Roundtable discussion.

Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.

Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs. As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures.