Social Crm

Updated strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today's quickly changing online landscape.

Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.

Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. *Cone 2008 Business in Social Media Study

I realize everyone is telling you social media marketing is a unicorn, but maybe it's just a horse? Sure, social media marketing differs from the marketing we're used to in that it puts the company and our customers on the same-rather than opposing-teams. But beyond that, isn't social media similar to traditional channels that have come before it?

According to an Econsultancy survey conducted in association with ExactTarget of more than 1,000 marketers, the shift of marketing budgets from traditional channels to digital channels will continue to rise in 2010.

More than 7,000 organizations worldwide rely on ExactTarget's Interactive Marketing HubTM to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites using the world's first Interactive Marketing HubTM. The best part? Marketers can manage each aspect of their multi-channel marketing campaigns from a single interface.

As a marketer, you've heard about "leading-edge" organization that can solve your "mission-critical" business problems. But ExactTarget is different. We believe that results ultimately define success- not adjectives. So if you're ready to take your email, mobile, and social media marketing to the next level, read more to learn how ExactTarget can help you achieve real results.

Understanding customer behavior and motivations produces stronger multichannel results.

Research shows that those who explicitly make New Year's resolutions are 10 times more likely to achieve their goals than those who don't. Lucky for you, we've come up with five resolutions that will be key to marketer success in 2010.

It's become obvious that subscriber data is what fuels relevant communications. But with so much data in so many places, using the information you've gathered to help grow your business seems impossible without a solution that's easy to use, quick to implement, and simple to integrate with your interactive marketing system-unless you've invested in an integration from ExactTarget.

More than 2,000 organizations worldwide rely on ExactTarget's Integrated Solutions to drastically improve the effectiveness of their interactive marketing. From large enterprises to small businesses, we help customers take what's great about their marketing and make it better by integrating Email, Mobile, Social, and Sites with industry-leading solutions from Omniture.

Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.

Businesses now have the power to leverage the Internet - search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.

Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.

There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.

Learn how to leverage the collective intelligence of your web visitors to adapt to customer neeeds and grow customer satisfaction.

Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.

Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.

Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.