Target

"In-market shoppers," those deemed actively looking to buy online today, are an incredibly valuable audience segment for online retailers looking to drive transactions. Akamai's white paper, entitled "Ready to Buy: the In-Market Consumer" will help online retailers understand how to attract and make customers of in-market shoppers.

The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how businesses can tell their story to engage audiences, build brand preference and loyalty and deliver results that meet objectives. Bold companies like Kleenex and Siemens have shared their brand's story with customers and employees in cinemas nationwide. Download the white paper to learn more.

People have more media choices than ever to research the products and services they buy. CMOs are challenged to rationalize their budgets and demonstrate increasing ROI while embracing new media and distinguishing the media consumptions of their customer. Next generation media mix optimization is how winning marketing organizations will allocate their investments to target high-value audience and media options, while delivering accurate attribution, cross channel measurement and tools for high-performance planning.

This predictive solution can provide quantitative support for decisions related to pricing rationale, segmentation, offer strategies and retention impacts, and deliver dramatic margin gains over time. The solution allows clients to significantly improve their visibility into the varying levels of customer's price sensitivity impact on demand/revenue.

Forrester evaluated 11 leading Web content management (WCM) vendors across 190 external site content management and delivery criteria and found that European vendor SDL Tridion has established clear leadership in enabling organizations to manage and deliver persuasive content customer experiences. SDL Tridion excels in personalization and multisite and multi-language functionality.

Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.

Online marketing needs to be coordinated and consistent with marketing communication and business objectives. To compete in today's marketplace, marketing professionals need a solution that allows them to react to changing market conditions cost effectively: coordinated marketing communication at a lower cost.

In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.

The August 2010 report 'Gartner Magic Quadrant for Web Content Management' has positioned SDL as a leader in Web Content Management (WCM). See how Web Content Management vendors were rated based on "Completeness of vision" and "Ability to Execute".

Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.

A leader in WCM since circa 2006, SDL arguably produces the most functionally robust enterprise platform in the industry, with particular strengths in multi-channel marketing, globalization, translation management, and brand management. Based on a heterogeneous technical infrastructure, the product can be tricky to implement, but global, enterprise-wide deployments often require the fine-grained configurability of a such a solution. Non-technical business users (online marketers in particular) seem to adopt the product readily, and they consistently give its polished user interface high marks.

This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.

This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage of the customer life cycle, both online and offline.

Change the way you approach customer targeting forever. Segments is a new add on to Webtrends Visitor Data Mart that makes building a customer segment drag-and-drop simple. Use it to quickly explore your data and uncover new targeting opportunities. And then easily export your segment to the marketing tool of your choice.

This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.

Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.

Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.

You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.

As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.

This new white paper explores how to use intelligence and analytics to target marketing that drives more sales, increases the average value per customer and improves retention rates.

Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.

This Essential Series eBook examines the seven reasons customers do business online and offline; discuss how to use that customer's decision-making to build a trustworthy web site; and gives guidance on making a good web site great by adding professionalism and reputation-enhancing visual cues.

Mergers and acquisitions are a fact of life in today's highly competitive global business environment. Unfortunately, up to one third of mergers fail within five years, and as many as 80 percent never live up to their full potential. A great deal of evidence indicates that the ultimate success of mergers and the amount of time it takes to get them on track is determined by how well the cultural aspects of the transition are managed.

As companies look for ways to survive during a tough economy, small and medium sized businesses are discovering the benefits of virtual collaboration through video conferencing.

Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.