Trust

In our latest Point of View, "The Dirtiest Word In Business," Airfoil has assembled a collective set of best practices to help technology marketers meet the communications challenges of a new digital decade.

Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.

As consumers are constantly bombarded with messages that their online security is threatened, they can be hesitant to trust any kind of online transaction. If online transactions are your goal, the solution is to add trust signals to your Web site, such as those outlined in this white paper.

This Essential Series eBook examines the seven reasons customers do business online and offline; discuss how to use that customer's decision-making to build a trustworthy web site; and gives guidance on making a good web site great by adding professionalism and reputation-enhancing visual cues.

With the Internet changing the way customers buy, companies are re-aligning their sales process and marketing activities to the customer's buying process.

Because of the critical nature of E-commerce, a web hosting solution that provides constant and reliable internet connectivity is often required in order to accommodate transactional requests from the organizations' consumers.

This article serves to identify various areas of risk that are commonly associated with an Ecommerce environment.

The business demands a solution which maximizes return while investing enough to mitigate perceived business risks, which requires technologies that align with the business's goals and objectives.

Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs. As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures.

If you're not taking steps to prevent online brand scams, you're probably losing money. Billions of dollars are lost each year from paid search scams, cybersquatting, the online sale of counterfeit and pirated goods, and other brand abuses that can lead to: stolen web traffic, lost sales, decreased ad effectiveness, and diminished brand value. Learn how to defend your revenues-download the free whitepaper now.

While total online marketing spend continues to grow, the returns on that investment are increasingly under attack by a new type of click fraud-pay per click scams-perpetrated by those who exploit powerful brands for their own profit.

As global employment prospects lag behind a slow economic recovery, customers in many parts of the world are more cautious and better informed than ever. They have access to a wealth of information about the products and services they seek, much of it obtained from trusted sources almost immediately. Yet businesses have moved slowly to exploit emerging technologies and information sources like Twitter, Facebook and YouTube. As a result, customers often seem better informed about the products and services they buy than companies are about their customers. This imbalance presents a big challenge to companies struggling to avoid commoditisation and it could grow into a competitive disadvantage as customers demand more personalized service.

The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.

It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.

This eBook explores how organisations can connect and nurture relationships with prospects and customers by effectively leveraging social media and real-time collaboration tools.

Being successful today and in the future will require a smarter marketing approach. Advertising clutter is at an all-time high and consumers are overwhelmed with thousands of marketing messages every day. There's more and more online and offline messages competing for our limited attention and most of us cannot deal with the tidal wave of advertising aimed in our direction.

How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.

Software-as-a-service (SaaS) continues its fast-paced growth as companies seek shorter deployment times, faster ROI, and more flexible pay-as-you-go pricing. Gartner estimates that this growth is going to continue for the foreseeable future as the market grow to $16 Billion by 2013.

In this white paper written by Yankee Group and sponsored by McAfee, learn why daily vulnerability scanning is the kind of tough , no-nonsense measure that your consumers may be looking for before they can open up their wallets.

Learn how Jelly Bean increased ROI and conversions by implementing McAfee SECURE™ service and building trust with their visitors. Download today!

Learn how certifying a web site to the McAfee Data Security Standard improved online conversions for Littman Brothers. Download today!

Learn how ID Card Group increased sales and conversions with McAfee SECURE ™ service. Download today!

Learn how ROUSH improves online marketing and builds trust and rapport by increasing trust and security of their online site. Learn more today!

Learn how displaying McAfee SECURE™  trustmark showed positive results for Container & Packaging Supply, Inc. Learn more today!

Learn how Foreclosures.com differentiates itself from competition by displaying the McAfee SECURE™  trustmark. Learn more today!